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~subject:"Mediation and Moderation analysis"
~subject:"Consumer motivation"
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Mediation and Moderation analysis
Consumer motivation
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Harnish, Richard J.
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Tarka, Piotr
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Bridges, K. Robert
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Krajci, Matthew D.
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Journal of marketing theory and practice : JMTP
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Hedonism, hedonistic shopping experiences and compulsive buying tendency : a demographics-based model approach
Tarka, Piotr
;
Harnish, Richard J.
;
Babaev, Jasurbek
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 197-222
Persistent link: https://www.econbiz.de/10014299398
Saved in:
2
Consumers' personality and compulsive buying behavior : the role of hedonistic shopping experiences and gender in mediating-moderating relationships
Tarka, Piotr
;
Kukar-Kinney, Monika
;
Harnish, Richard J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209530
Saved in:
3
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
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