//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Hofmann, Julian Philipp"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Brand
4
Brand image
4
Markenartikel
4
Brand management
3
Markenführung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Conjoint analysis
2
Conjoint-Analyse
2
Consumer behaviour
2
Deutschland
2
Freizeitwirtschaft
2
Germany
2
Konsumentenverhalten
2
Leisure industries
2
Advertising effects
1
Athletes
1
Bibliometrics
1
Bibliometrie
1
Big Data
1
Big data
1
Competition
1
Content production
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Digitale Dienste
1
Digitalisierung
1
Digitization
1
Discrete choice
1
Diskrete Entscheidung
1
Einkommen
1
Entertainment analytics
1
Film industry
1
Film producer
1
Filmwirtschaft
1
Firmenimage
1
Google LLC
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
German
2
English
2
Author
All
Hofmann, Julian
4
Johnen, Marius
2
Schnittka, Oliver
2
Erfgen, Carsten
1
Heidemann, Britta
1
Kottemann, Pascal
1
Rezvani, Zeinab
1
more ...
less ...
Published in...
All
International journal of market research
1
Journal of business research : JBR
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian
;
Schnittka, Oliver
;
Johnen, Marius
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 748-758
Persistent link: https://www.econbiz.de/10012494015
Saved in:
3
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
Saved in:
4
Markendifferenzierung durch die Nutzung von Human Brands
Hofmann, Julian
;
Heidemann, Britta
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 295-314)
.
2011
Persistent link: https://www.econbiz.de/10008699579
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->