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~type_genre:"Graue Literatur"
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Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike
(
ed.
);
Steiner, Winfried J.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013438860
Saved in:
2
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel
-
2020
Persistent link: https://www.econbiz.de/10012315831
Saved in:
3
Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576528
Saved in:
4
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
5
Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
-
2014
Persistent link: https://www.econbiz.de/10010458252
Saved in:
6
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
Saved in:
7
Variable selection for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2010
Persistent link: https://www.econbiz.de/10003978759
Saved in:
8
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
9
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
10
Wirksamkeit der Marketinginstrumente
Hruschka, Harald
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 517-538)
.
2007
Persistent link: https://www.econbiz.de/10003510517
Saved in:
11
Heuristiken in der Produktpolitik
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 163-181)
.
2005
Persistent link: https://www.econbiz.de/10002969643
Saved in:
12
A heterogeneous flexible multinomial probit model of brand choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
Saved in:
13
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
14
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
15
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
16
Interpretation aids for multilayer perceptron neutral nets
Hruschka, Harald
-
2001
Persistent link: https://www.econbiz.de/10013408262
Saved in:
17
A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data
Steiner, Winfried
-
2001
Persistent link: https://www.econbiz.de/10013408264
Saved in:
18
Specification, estimation, and empirical corroboration of Gutenberg's Kinked demand curve
Hruschka, Harald
-
2000
Persistent link: https://www.econbiz.de/10001449692
Saved in:
19
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
-
2000
Persistent link: https://www.econbiz.de/10013408246
Saved in:
20
Spezifikation, Schätzung und empirische Bewährung der Gutenberg Preis-Absatz-Funktion
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10001392467
Saved in:
21
A multilayer perceptron for clustering
Hruschka, Harald
;
Natter, Martin
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 76-84)
.
1999
Persistent link: https://www.econbiz.de/10001423413
Saved in:
22
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
Saved in:
23
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
Saved in:
24
Market share models with semi-parametric additive brand attractions
Hruschka, Harald
-
1998
Persistent link: https://www.econbiz.de/10001413019
Saved in:
25
Profit impacts of aggressive and cooperative pricing strategies
Natter, Martin
;
Hruschka, Harald
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 71-83)
.
1996
Persistent link: https://www.econbiz.de/10001319636
Saved in:
26
Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald
;
Natter, Martin
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 45-54)
.
1996
Persistent link: https://www.econbiz.de/10001319638
Saved in:
27
Multivariate logit models for market basket data analysis
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10013408641
Saved in:
28
Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald
- In:
Econometrics of short and unreliable time series
,
(pp. 73-86)
.
1995
Persistent link: https://www.econbiz.de/10001290741
Saved in:
29
Dynamische nichtlineare Referenzpreismodelle mit latenten Variablen
Natter, Martin
-
1994
Persistent link: https://www.econbiz.de/10013408016
Saved in:
30
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
-
1992
Persistent link: https://www.econbiz.de/10000873622
Saved in:
31
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
Saved in:
32
Handels-Marketing
Hasitschka, Werner
(
ed.
);
Bratschitsch, Rudolf
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000085634
Saved in:
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