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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
433
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All
ECONIS (ZBW)
370
OLC EcoSci
63
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1
Special issue: examining the unanticipated consequences of interactive marketing
Hofacker, Charles F.
(
ed.
);
Wiertz, Caroline
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013397502
Saved in:
2
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
3
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
4
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
5
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
6
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
9
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
10
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
11
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
Saved in:
12
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
13
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
14
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
15
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
16
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
17
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
18
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
19
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
20
Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Neuerburg, Christian
;
Koschate-Fischer, Nicole
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502840
Saved in:
21
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
22
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
23
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
24
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
25
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
26
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
27
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
28
Self-service technology recovery : the effect of recovery initiation and locus of responsibility
Dao, Hung M.
;
Theotokis, Aristeidis
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 25-39
Persistent link: https://www.econbiz.de/10012592151
Saved in:
29
Predicting tie strength with ego network structures
Stolz, Simon
;
Schlereth, Christian
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 40-52
Persistent link: https://www.econbiz.de/10012592153
Saved in:
30
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
31
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
32
Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions
Han, Jidong
;
Popkowski Leszczyc, Peter T. L.
;
Zhang, Zelin
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 86-102
Persistent link: https://www.econbiz.de/10012592159
Saved in:
33
A framework for digital marketing research : investigating the four cultural eras of digital marketing
Busca, Laura
;
Bertrandias, Laurent
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012288814
Saved in:
34
A combination of self-reported data and social-related neural measures forecasts viral marketing success on social media
Motoki, Kosuke
;
Suzuki, Shinsuke
;
Kawashima, Ryuta
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 99-117
Persistent link: https://www.econbiz.de/10012432765
Saved in:
35
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
36
Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred
;
Sajtos, Laszlo
;
Haenlein, Michael
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
Saved in:
37
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
38
Artificial intelligence and marketing : pitfalls and opportunities
De Bruyn, Arnaud
;
Viswanathan, Vijay
;
Yean Shan Beh
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 91-105
Persistent link: https://www.econbiz.de/10012299814
Saved in:
39
A transaction utility approach for bidding in second-price auctions
Sayman, Serdar
;
Akçay, Yalçın
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 86-93
Persistent link: https://www.econbiz.de/10012288822
Saved in:
40
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
41
Newspapers' content policy and the effect of paywalls on pageviews
Kim, Ho
;
Song, Reo
;
Kim, Youngsoo
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 54-69
Persistent link: https://www.econbiz.de/10012288820
Saved in:
42
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
43
Whose algorithm says so : the relationship between type of firm, perceptions on trust and expertise, and the acceptance of financial robo-advice
Lourenço, Carlos J. S.
;
Dellaert, Benedict G. C.
; …
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 107-124
Persistent link: https://www.econbiz.de/10012288932
Saved in:
44
"Speaking of purchases" : how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
Bastos, Wilson
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012288953
Saved in:
45
Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
46
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
47
To defend or not to defend? : how responses to negative customer review affect prospective customers' distrust and purchase intention
Zhao, Haichuan
;
Jiang, Lan
;
Su, Chenting
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 45-64
Persistent link: https://www.econbiz.de/10012289421
Saved in:
48
Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Yim, Mark Yi-Cheon
;
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012289422
Saved in:
49
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
50
"Don't forget that others are watching, too!" : the effect of conversational human voice and reply length on observers' perception of complaint handling in social media
Javornik, Ana
;
Filieri, Raffaele
;
Gumann, Ralph
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 100-119
Persistent link: https://www.econbiz.de/10012289424
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