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~person:"Ashill, Nicholas"
~person:"Lim, Weng Marc"
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Search: "Journal of strategic marketing"
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Ashill, Nicholas
Lim, Weng Marc
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Journal of strategic marketing
16
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ECONIS (ZBW)
13
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3
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1
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
2
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
3
A framework for preventive health marketing
Yap, Sheau-Fen
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 894-917
Persistent link: https://www.econbiz.de/10014305019
Saved in:
4
A marketing mix typology for integrated care : the 10 Ps
Lim, Weng Marc
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 453-469
Persistent link: https://www.econbiz.de/10012588439
Saved in:
5
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
6
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
Saved in:
7
Toward a contingency theory of CRM adoption
Williams, Paul
;
Ashill, Nicholas
;
Naumann, Earl
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
Saved in:
8
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Lim, Weng Marc
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 547-566
Persistent link: https://www.econbiz.de/10011855068
Saved in:
9
The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 189-208
Persistent link: https://www.econbiz.de/10011300905
Saved in:
10
Entrepreneurial orientation and performance of microenterprises in an emerging economy
Lindsay, Valerie
;
Ashill, Nicholas
;
Roxas, Banjo
; …
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 631-656
Persistent link: https://www.econbiz.de/10010502953
Saved in:
11
Sense of virtual community and perceived critical mass in online group buying
Lim, Weng Marc
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 268-283
Persistent link: https://www.econbiz.de/10010384766
Saved in:
12
Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
Saved in:
13
Cell phone product-market segments using product features as a cluster variate: a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10010095368
Saved in:
14
The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Contex...
Ashill, Nicholas
;
Rod, Michel
;
Carruthers, Janet
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 437
Persistent link: https://www.econbiz.de/10008152305
Saved in:
15
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
Saved in:
16
Return on marketing investment: the new marketing paradigm
Ashill, Nicholas
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 375-376
Persistent link: https://www.econbiz.de/10007885411
Saved in:
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