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Piercy, Nigel
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27
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10
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9
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7
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6
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6
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5
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5
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5
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3
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Journal of strategic marketing
333
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OLC EcoSci
ECONIS (ZBW)
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1
The power of intuitive thinking: a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009832994
Saved in:
2
The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
Gallagher, Damian
;
Gilmore, Audrey
;
Stolz, Alina
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10009989938
Saved in:
3
The globalization of Tesla Motors: a strategic marketing plan analysis
Mangram, Myles Edwin
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 289-313
Persistent link: https://www.econbiz.de/10009997616
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4
Manager's intentions toward entering into strategic marketing alliances: an empirical investigation
Cavazos, Carmina
;
Varadarajan, Rajan
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 571-588
Persistent link: https://www.econbiz.de/10010045461
Saved in:
5
Perceived intrusiveness in digital advertising: strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008431874
Saved in:
6
Special issue: strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3
,
pp. 189-190
Persistent link: https://www.econbiz.de/10008306774
Saved in:
7
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-508
Persistent link: https://www.econbiz.de/10010026079
Saved in:
8
Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands
Truong, Yann
;
Simmons, Geoff
;
Mccoll, Rodd
;
Kitchen, Philip
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10008068952
Saved in:
9
True Marketing: A Value Based Philosophy for Strategic Marketing
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10008068953
Saved in:
10
Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander
;
Lim, Lewis K.S.
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10009345166
Saved in:
11
Business model innovation vs replication: financial performance implications of strategic emphases
Aspara, Jaakko
;
Hietanen, Joel
;
Tikkanen, Henrikki
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10008383662
Saved in:
12
Developing strategic marketing through the use of marketing networks
Rocks, Steve
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
13
(
2005
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10007227900
Saved in:
13
Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10010155008
Saved in:
14
Social intelligence in customer engagement
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10010155009
Saved in:
15
The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge
Quinton, Sarah
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 402-412
Persistent link: https://www.econbiz.de/10010155010
Saved in:
16
Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel
;
Clark, Moira
;
Fennemore, Paul
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 413-428
Persistent link: https://www.econbiz.de/10010155011
Saved in:
17
Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector
Klaus, Phil
;
Nguyen, Bang
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10010155012
Saved in:
18
Does relationship quality matter in service relationships?
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 443-458
Persistent link: https://www.econbiz.de/10010155013
Saved in:
19
Notes on contributors
In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 459-461
Persistent link: https://www.econbiz.de/10010155014
Saved in:
20
Editorial
Piercy, Nigel
;
Strong, Carolyn
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10010070090
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