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~subject:"Firm performance"
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Firm performance
Marketing management
183
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183
Consumer behaviour
171
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171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
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87
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63
Kundenzufriedenheit
63
Brand image
59
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59
Unternehmenserfolg
48
Social Web
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Social web
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Dienstleistungsqualität
43
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Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
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Emerging economies
28
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28
Lieferantenmanagement
28
Markenartikel
28
Schwellenländer
28
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28
Value creation
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market orientation
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Crick, Dave
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Journal of strategic marketing
48
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ECONIS (ZBW)
48
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1
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1
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
2
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
3
Determinants of overall franchisee satisfaction : application of the performance feedback theory
Jirásek, Michal
;
Gaffke, Susanne Maria
;
Windsperger, Josef
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013170061
Saved in:
4
Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters : mediating factors in entrepreneurial marketing behaviour
Nguyen, Thao Kim
;
Sharma, Revti Raman
;
Crick, Dave
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10012424707
Saved in:
5
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
6
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
7
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
8
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
11
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
12
How talent capability can shape service analytics capability in the big data environment?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Barrett, Mary
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 521-539
Persistent link: https://www.econbiz.de/10012202770
Saved in:
13
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
14
Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine
;
Evans, Jody
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
Saved in:
15
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
16
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
17
Geographical diversification, product diversification, and firm cash flow volatility : the moderating effect of firm dynamic capability
Wenbin, Sun
;
Govind, Rahul
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 440-461
Persistent link: https://www.econbiz.de/10011903392
Saved in:
18
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
19
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
20
Ghanaian exporters' international experience and performance : the mediating role of export commitment
Sraha, Gloria
;
Sharma, Revti Raman
;
Crick, Dave
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10011871415
Saved in:
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