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Search: "Pitt, Leyland F."
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Consumer behaviour
29
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29
Brand management
22
Markenführung
22
Social Web
19
Social web
19
Marketing management
17
Marketingmanagement
17
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14
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14
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12
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11
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5
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English
162
Undetermined
99
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Pitt, Leyland F.
256
Berthon, Pierre R.
64
Berthon, Pierre
39
Watson, Richard T.
28
Nel, Deon
17
Plangger, Kirk
16
Caruana, Albert
15
Ewing, Michael T.
14
Morris, Michael H.
14
Parent, Michael
14
Kietzmann, Jan
13
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
9
Campbell, Colin L.
8
Chan, Anthony
8
Ewing, Michael
7
Hulbert, James M.
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Mills, Adam J.
6
Vella, Joseph
6
Ferreira, Caitlin
5
Hannah, David
5
Robertson, Jeandri
5
Sattari, Setayesh
5
Steyn, Peter
5
Treen, Emily
5
Abratt, Russell
4
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Leong, Elaine K.F.
4
Pitt, Leyland F
4
Reyneke, Mignon
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
Journal of strategic marketing
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of strategic information systems : incorporating International Information Systems
2
The service industries journal
2
Tourism management : research, policies, practice
2
Advances in corporate branding
1
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ECONIS (ZBW)
153
OLC EcoSci
84
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
BASE
1
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
3
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
4
From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David
;
Ferreira, Caitlin
;
Pitt, Leyland F.
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915
Saved in:
5
Business (un)usual : critical skills for the next normal
Ferreira, Caitlin
;
Robertson, Jeandri
;
Pitt, Leyland F.
- In:
Thunderbird international business review
65
(
2023
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10013472755
Saved in:
6
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
7
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
A theory of information compression : when judgments are costly
Watson, Richard T.
;
Plangger, Kirk
;
Pitt, Leyland F.
; …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1089-1108
Persistent link: https://www.econbiz.de/10014383704
Saved in:
10
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
11
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
12
Transcendent service management
Watson, Richard T.
;
Pitt, Leyland F.
- In:
Journal of service management
33
(
2022
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012797601
Saved in:
13
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
14
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
15
Caught in a vicious cycle? : student perceptions of academic dishonesty in the business classroom
Ferguson, Sarah Lord
;
Flostrand, Andrew
;
Lam, Joey
; …
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535876
Saved in:
16
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
17
E-commerce in South Korea : a Canadian perspective
Eriksson, Theresa
;
Matheson, Kristin
;
Pitt, Leyland F.
; …
-
2019
Persistent link: https://www.econbiz.de/10012127497
Saved in:
18
People as products : exploring replication and corroboration in the dimensions of theory, method and context
Farshid, Mana
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 533-541
Persistent link: https://www.econbiz.de/10012494315
Saved in:
19
Mindfulness and the challenges of working from home in times of crisis
Toniolo-Barrios, Mariana
;
Pitt, Leyland F.
- In:
Business horizons
64
(
2021
)
2
,
pp. 189-197
Persistent link: https://www.econbiz.de/10012494583
Saved in:
20
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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