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Search: "Quantitative marketing and marketing management : marketing models and methods in theory and practice"
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Consumer behaviour
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Hildebrandt, Lutz
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
28
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1
Market shaping orientation and firm performance
Blut, Markus
;
Holzmüller, Hartmut H.
;
Stolper, Markus
- In:
Quantitative marketing and marketing management : …
,
(pp. 447-466)
.
2012
Persistent link: https://www.econbiz.de/10009621559
Saved in:
2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
3
Choice modeling and SEM : integrating two popular modeling approaches in empirical marketing research
Hildebrandt, Lutz
;
Temme, Dirk
;
Paulssen, Marcel
- In:
Quantitative marketing and marketing management : …
,
(pp. 63-80)
.
2012
Persistent link: https://www.econbiz.de/10009621127
Saved in:
4
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
Saved in:
5
Analyzing sequences in marketing research
Silberer, Günter
- In:
Quantitative marketing and marketing management : …
,
(pp. 209-224)
.
2012
Persistent link: https://www.econbiz.de/10009621892
Saved in:
6
The countenance of marketing : a view from the 21st century ivory tower
Nataraajan, Rajan
- In:
Quantitative marketing and marketing management : …
,
(pp. 485-499)
.
2012
Persistent link: https://www.econbiz.de/10009621554
Saved in:
7
Implications of linear versus dummy coding for pooling of informations in hierarchical models
Otter, Thomas
;
Kosyakova, Tetyana
- In:
Quantitative marketing and marketing management : …
,
(pp. 171-190)
.
2012
Persistent link: https://www.econbiz.de/10009621120
Saved in:
8
Supporting strategic product portfolio planning by market simulation : the case of the future powertrain portfolio in the automotive industry
Kieckhäfer, Karsten
;
Volling, Thomas
;
Spengler, Thomas …
- In:
Quantitative marketing and marketing management : …
,
(pp. 123-147)
.
2012
Persistent link: https://www.econbiz.de/10009621124
Saved in:
9
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
10
Using multi-informant designs to address key informant and common method bias
Homburg, Christian
;
Klarmann, Martin
;
Totzek, Dirk
- In:
Quantitative marketing and marketing management : …
,
(pp. 81-102)
.
2012
Persistent link: https://www.econbiz.de/10009621126
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11
The consistency adjustment problem of AHP pairwise comparison matrices
Gastes, Dominic
;
Gaul, Wolfgang
- In:
Quantitative marketing and marketing management : …
,
(pp. 51-62)
.
2012
Persistent link: https://www.econbiz.de/10009621128
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12
Implementing the Pareto/NBD model : a user-friendly approach
Bemmaor, Albert C.
;
Glady, Nicolas
;
Hoppe, Daniel
- In:
Quantitative marketing and marketing management : …
,
(pp. 39-49)
.
2012
Persistent link: https://www.econbiz.de/10009621131
Saved in:
13
Studying business administration in Vienna : the perception of alternative educational institutions by freshman now and then
Ebster, Claus
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 587-599)
.
2012
Persistent link: https://www.econbiz.de/10009621544
Saved in:
14
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
15
Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Suwelack, Thomas
;
Krafft, Manfred
- In:
Quantitative marketing and marketing management : …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009621550
Saved in:
16
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
17
Profiting from uncertainty
Raman, Kalyan
- In:
Quantitative marketing and marketing management : …
,
(pp. 501-515)
.
2012
Persistent link: https://www.econbiz.de/10009621553
Saved in:
18
Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
Saved in:
19
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
Saved in:
20
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
21
Combining micro and macro data to study retailer pricing in the presence of state dependence
Klapper, Daniel
;
Zenetti, German
- In:
Quantitative marketing and marketing management : …
,
(pp. 379-400)
.
2012
Persistent link: https://www.econbiz.de/10009621747
Saved in:
22
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
Saved in:
23
Validation of brand relationship types using advanced clustering methods
Fritz, Wolfgang
;
Kempe, Michael
;
Lorenz, Bettina
- In:
Quantitative marketing and marketing management : …
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009621753
Saved in:
24
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
25
Repetitive purchase behavior
Baumgartner, Hans
- In:
Quantitative marketing and marketing management : …
,
(pp. 269-286)
.
2012
Persistent link: https://www.econbiz.de/10009621761
Saved in:
26
The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András
;
Mitev, Ariel
- In:
Quantitative marketing and marketing management : …
,
(pp. 247-268)
.
2012
Persistent link: https://www.econbiz.de/10009621764
Saved in:
27
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
Saved in:
28
Visual decision making styles and geographical information systems
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Quantitative marketing and marketing management : …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009621894
Saved in:
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