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Search: "Services marketing cases in emerging markets : an Asian perspective"
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Dienstleistungsmarketing
8
Services marketing
8
India
4
Indien
4
Malaysia
3
China
2
Customer integration
2
Dienstleistungsqualität
2
Kundenintegration
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Service quality
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Airline
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Amazon.com Inc.
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Betriebliches Bildungsmanagement
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Bhutan
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Brand management
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Business model
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Coffee
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Complaint management
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Consumer motivation
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Corporate Social Responsibility
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Customer satisfaction
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Disaster damage
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Electronic Banking
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Electronic banking
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Employer-provided training
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Event marketing
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Event-Marketing
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Fast-food industry
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Roy, Sanjit
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Hota, Monali
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Mahdzan, Nurul Shahnaz
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Mohd-Any, Amrul Asraf
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Newlands, David
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Adapa, Sujana
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Bradshaw, Adrian
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Budisantoso, Tjong
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Dey, Dipanjan Kumar
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Jermias, Johnny
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Jha, Bidyanand
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Ozturkcan, Selcen
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Pradhan, Sudeepta
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Singh, Jaywant
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Tuncalp, Deniz
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Wos, Anna
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Services marketing cases in emerging markets : an asian perspective
14
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ECONIS (ZBW)
14
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1
Co-creating value with online banking services : the case of Maybank
Mahdzan, Nurul Shahnaz
;
Mohd-Any, Amrul Asraf
;
Zalfa …
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 5-16)
.
2017
Persistent link: https://www.econbiz.de/10011537853
Saved in:
2
Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali
;
Newlands, David
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 17-25)
.
2017
Persistent link: https://www.econbiz.de/10011537857
Saved in:
3
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
4
Managing customer complaints : the case of Imperial Orchid Hotels in Thailand
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 35-43)
.
2017
Persistent link: https://www.econbiz.de/10011537859
Saved in:
5
Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
Saved in:
6
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
7
Häagen-Dazs China : the luxury icing on the cream
Newlands, David
;
Hota, Monali
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 77-88)
.
2017
Persistent link: https://www.econbiz.de/10011537868
Saved in:
8
iGaranti : expanding the frontiers of mobile banking innovation
Ozturkcan, Selcen
;
Tuncalp, Deniz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 89-106)
.
2017
Persistent link: https://www.econbiz.de/10011537900
Saved in:
9
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
10
Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
Saved in:
11
Indian armed forces disaster management services in Kashmir floods 2014 : "Operation Megh Rahat" : a case of transformative service
Dey, Dipanjan Kumar
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 149-157)
.
2017
Persistent link: https://www.econbiz.de/10011537936
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12
Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
Saved in:
13
Wellbeing through travel : high value-low impact tourism in the developing country, Bhutan
Johns, Raechel
;
Namgyal, Thinley
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 159-168)
.
2017
Persistent link: https://www.econbiz.de/10011537941
Saved in:
14
Happy textile : is store atmosphere still a priority?
Budisantoso, Tjong
;
Jermias, Johnny
;
Bradshaw, Adrian
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 107-116)
.
2017
Persistent link: https://www.econbiz.de/10011537902
Saved in:
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