Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Year of publication: |
[2017]
|
---|---|
Authors: | Mohd-Any, Amrul Asraf ; Mahdzan, Nurul Shahnaz |
Published in: |
Services marketing cases in emerging markets : an asian perspective. - [Cham, Switzerland] : Springer, ISBN 978-3-319-32968-0. - 2017, p. 137-147
|
Subject: | Krankenhaus | Hospital | Gesundheitstourismus | Health tourism | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing | Gesundheitsmarketing | Health care marketing | Malaysia |
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