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The IUP journal of business strategy : IJBS
4
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ECONIS (ZBW)
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1
Sensory marketing strategies and consumer behavior : sensible selling using all five senses
Hussain, Sharafat
- In:
The IUP journal of business strategy : IJBS
16
(
2019
)
3
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012132083
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2
Green lifestyle dimensions and cultural orientation of the users of green products : a conceptual analysis
Sahni, Sunpreet Kaur
;
Osahan, Maneet Kaur
- In:
The IUP journal of business strategy : IJBS
16
(
2019
)
2
,
pp. 43-52
Persistent link: https://www.econbiz.de/10012102892
Saved in:
3
Adventure tourism : what drives the Indian consumer towards it?
Soundararajan, Sriram
;
Singh, Upasana
- In:
The IUP journal of business strategy : IJBS
16
(
2019
)
2
,
pp. 53-66
Persistent link: https://www.econbiz.de/10012102896
Saved in:
4
Youth consumerism and consumption of status products : a study on the prevalence of social pressure among students of professional courses
Thomas, Saju Eapen
;
Wilson, Peter
- In:
The IUP journal of business strategy : IJBS
9
(
2012
)
2
,
pp. 44-64
Persistent link: https://www.econbiz.de/10009577690
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