//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "The Routledge companion to advertising and promotional culture"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
18
United States
18
Advertising industry
7
Internet marketing
7
Online-Marketing
7
Werbewirtschaft
7
Marketing
5
Communication media
3
Consumer society
3
Großbritannien
3
Kommunikationsmedien
3
Konsumgesellschaft
3
Regulation
3
Regulierung
3
United Kingdom
3
Advertising
2
Cultural history
2
Fernsehwerbung
2
Gender discrimination
2
Geschlechterdiskriminierung
2
Globalisierung
2
Globalization
2
Green marketing
2
Kulturgeschichte
2
Pollution
2
Social Web
2
Social web
2
Target group
2
Television advertising
2
Umweltbelastung
2
Werbung
2
Zielgruppe
2
Öko-Marketing
2
1870-1960
1
1890-1930
1
1930-1950
1
Advertising media
1
Allgemeinbildung
1
Arbeitskräfte
1
Arbeitsmarktdiskriminierung
1
more ...
less ...
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
29
Language
All
English
29
Author
All
Ahern, Lee
1
Alperstein, Neil M.
1
Andersen, Robin
1
Aronczyk, Melissa
1
Banet-Weiser, Sarah
1
Botterill, Jacqueline
1
Boulton, Christopher
1
Cheng, Hong
1
Chávez, Christopher A.
1
Cohen, Nicole S.
1
Connolly-Ahern, Colleen
1
Cross, Gary S.
1
Duffy, Brooke Erin
1
Einstein, Mara
1
Elliott, Charlene
1
Grimes, Sara M.
1
Hardy, Jonathan
1
Harold, Christine
1
Hearn, Alison
1
Kim, Kwangmi Ko
1
Kumanyika, Chenjerai
1
MacRury, Iain
1
McAllister, Matthew P.
1
Popp, Richard K.
1
Powers, Devon
1
Schor, Juliet B.
1
Sinclair, John
1
Spurgeon, Christina
1
Stokes, Ashli Quensinberry
1
Stole, Inger L.
1
Turow, Joseph
1
Warner, Jamie
1
more ...
less ...
Published in...
All
The Routledge companion to advertising and promotional culture
29
Source
All
ECONIS (ZBW)
29
Showing
1
-
20
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
2
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
3
Commodifying free labor online : social media, audiences, and advertising
Cohen, Nicole S.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 177-191)
.
2013
Persistent link: https://www.econbiz.de/10010197570
Saved in:
4
Origins of modern consumption : advertising, new goods, and a new generation ; 1890 - 1930
Cross, Gary S.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 11-23)
.
2013
Persistent link: https://www.econbiz.de/10010197586
Saved in:
5
The paradox of materiality : fashion, marketing, and the planetary ecology
Schor, Juliet B.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 435-449)
.
2013
Persistent link: https://www.econbiz.de/10010197425
Saved in:
6
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
Saved in:
7
The "crying Indian," corporations, and environmentalism : a half-century of struggle over environmental messaging
Andersen, Robin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 403-419)
.
2013
Persistent link: https://www.econbiz.de/10010197429
Saved in:
8
From advergames to branded worlds : the commercialization of digital gaming
Grimes, Sara M.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 386-399)
.
2013
Persistent link: https://www.econbiz.de/10010197432
Saved in:
9
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
10
Back to the future : gifts, friendship, and the re-figuration of advertising space
MacRury, Iain
- In:
The Routledge companion to advertising and promotional …
,
(pp. 357-372)
.
2013
Persistent link: https://www.econbiz.de/10010197435
Saved in:
11
"Brand you!" : the business of personal branding and community in anxious times
Harold, Christine
- In:
The Routledge companion to advertising and promotional …
,
(pp. 341-356)
.
2013
Persistent link: https://www.econbiz.de/10010197438
Saved in:
12
Property porn : an analysis of online real estate advertising
Botterill, Jacqueline
- In:
The Routledge companion to advertising and promotional …
,
(pp. 326-337)
.
2013
Persistent link: https://www.econbiz.de/10010197440
Saved in:
13
Now hear this : the state of promotion and popular music
Powers, Devon
- In:
The Routledge companion to advertising and promotional …
,
(pp. 313-325)
.
2013
Persistent link: https://www.econbiz.de/10010197441
Saved in:
14
Rate your knowledge : the branded university
Banet-Weiser, Sarah
- In:
The Routledge companion to advertising and promotional …
,
(pp. 298-312)
.
2013
Persistent link: https://www.econbiz.de/10010197556
Saved in:
15
The new refeudalization of the public sphere
Warner, Jamie
- In:
The Routledge companion to advertising and promotional …
,
(pp. 285-297)
.
2013
Persistent link: https://www.econbiz.de/10010197558
Saved in:
16
Governing taste : packaged foods, inscription devices, nutrition, and the child
Elliott, Charlene
- In:
The Routledge companion to advertising and promotional …
,
(pp. 267-282)
.
2013
Persistent link: https://www.econbiz.de/10010197560
Saved in:
17
The ghosts of Mad Men : race and gender inequality inside American advertising agencies
Boulton, Christopher
- In:
The Routledge companion to advertising and promotional …
,
(pp. 252-266)
.
2013
Persistent link: https://www.econbiz.de/10010197561
Saved in:
18
"Brut slaps ... and twins" : hyper-commercialized sports media and the intensification of gender ideology
McAllister, Matthew P.
;
Kumanyika, Chenjerai
- In:
The Routledge companion to advertising and promotional …
,
(pp. 237-251)
.
2013
Persistent link: https://www.econbiz.de/10010197563
Saved in:
19
Health literacy in DTCA 2.0 : digital and social media frontiers
Stokes, Ashli Quensinberry
- In:
The Routledge companion to advertising and promotional …
,
(pp. 205-219)
.
2013
Persistent link: https://www.econbiz.de/10010197567
Saved in:
20
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
Alperstein, Neil M.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 192-204)
.
2013
Persistent link: https://www.econbiz.de/10010197569
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->