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Cause involvement
Consumer behaviour
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Cause-Related Marketing
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cause-related marketing
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Thomas, Sujo
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Bhatt, Viral
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Jadeja, Ashwin
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Patel, Ritesh
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Shreevastava, Richa
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Vaghela, Krishnaba
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International journal of emerging markets
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International review on public and non-profit marketing
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ECONIS (ZBW)
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
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