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Handbook of research on effective marketing in contemporary globalism
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Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms
Yıldız, Emel
;
Ayyıldız, Hasan
- In:
Handbook of research on effective marketing in …
,
(pp. 227-280)
.
2014
Persistent link: https://www.econbiz.de/10010403477
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