Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms
Year of publication: |
2014
|
---|---|
Authors: | Yıldız, Emel ; Ayyıldız, Hasan |
Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 227-280
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Motivation | Nationalkultur | National culture | Türkei | Turkey |
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