Dedeoğlu, Bekir Bora; Bilgihan, Anil; Ye, Ben Haobin; … - In: Tourism Review 76 (2020) 3, pp. 614-638
Purpose: The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making or obtaining information (i.e. central or peripheral routes) were also...