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person:"Fritz, Wolfgang"
~subject:"United States"
~person:"Pentina, Iryna"
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Fritz, Wolfgang
Pentina, Iryna
Greenstein, Shane M.
52
Goldfarb, Avi
32
Goolsbee, Austan
20
Forman, Christopher
19
Gentzkow, Matthew Aaron
16
Goel, Rajeev K.
16
Tucker, Catherine
16
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12
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11
Majumdar, Sumit Kumar
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11
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10
Levin, Jonathan
10
Kuchler, Theresa
9
Nelson, Michael A.
9
Tadelis, Steve
9
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9
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8
Ellison, Glenn
8
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8
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8
Laibson, David I.
8
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8
Metrick, Andrew
8
Sidak, J. Gregory
8
Allcott, Hunt
7
Baldwin, John R.
7
Brynjolfsson, Erik
7
Ellison, Sara Fisher
7
Jin, Ginger Zhe
7
Kuhn, Peter Joseph
7
Lee, In
7
Lennon, Sharron J.
7
Mortimer, Julie Holland
7
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7
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7
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International journal of internet marketing and advertising : IJIMA
3
Cases on innovations in educational marketing : transnational and technological strategies
1
Handelsblatt-Bücher
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
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ECONIS (ZBW)
12
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1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
4
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
5
Internet
-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
Saved in:
6
Internet
-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001395388
Saved in:
7
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
8
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
9
Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna
;
Guilloux, Véronique
- In:
Cases on innovations in educational marketing : …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009406212
Saved in:
10
Electronic commerce : what is different in Germany? ; keynote address, COTIM '99, Sept. 26, 1999, Providence, R.I., USA
Fritz, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10009413773
Saved in:
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