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Search: It's not me, it's you how gift giving creates giver identity threat as a function of social closeness Morgan K. Ward; Susan M. Broniarczyk.
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United States
Geschenk
2
Gifts
2
Consumer motivation
1
Kaufmotiv
1
Personality psychology
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Persönlichkeitspsychologie
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Social behaviour
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Broniarczyk, Susan M.
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Ward, Morgan K.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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It
's
not
me
,
it
's
you
:
how
gift
giving
creates
giver
identity
threat
as
a
function
of
social
closeness
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 164-181
Persistent link: https://www.econbiz.de/10009160922
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