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subject:"Globalisierung"
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Search: creator:"Singh, Nitish"
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Globalisierung
Consumer behaviour
12
Website
12
Electronic Commerce
11
Konsumentenverhalten
11
E-commerce
10
Internet
10
Globalization
8
International marketing
8
Multinationales Unternehmen
8
Transnational corporation
8
USA
8
United States
8
Internationales Marketing
7
Internet marketing
6
India
5
Indien
5
Online-Marketing
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Electronic commerce
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Hispanics
4
Hispano-Amerikaner
4
Marketing management
4
Marketingmanagement
4
National culture
4
Nationalkultur
4
Online retailing
4
Online-Handel
4
Culture
3
Germany
3
Kultur
3
Target group
3
Welt
3
World
3
Zielgruppe
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Adjustment
2
Anpassung
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Attitude toward the site
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Brand equity
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Article
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English
7
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Singh, Nitish
7
Alhorr, Hadi S.
2
Kundu, Sumit K.
2
Munjal, Surender
2
Bartikowski, Boris P.
1
Bostick, Kathleen
1
Keating, Brendan M.
1
Kim, Seung H.
1
Lehnert, Kevin
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Rangarajan, K.
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Journal of electronic commerce research : JECR
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Journal of international management
1
Management international review : MIR ; journal of international business
1
Thunderbird international business review
1
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ECONIS (ZBW)
7
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1
Platform-based internationalization of smaller firms : the role of government policy
Singh, Nitish
;
Munjal, Surender
;
Kundu, Sumit K.
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
1
,
pp. 91-115
Persistent link: https://www.econbiz.de/10014227453
Saved in:
2
Marketplace platforms as game changers : internationalization of smaller enterprises
Singh, Nitish
;
Munjal, Surender
;
Kundu, Sumit K.
- In:
Journal of international management
29
(
2023
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014375112
Saved in:
3
Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish
;
Keating, Brendan M.
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 89-94)
.
2018
Persistent link: https://www.econbiz.de/10011825143
Saved in:
4
Global social media usage : insights into reaching consumers worldwide
Singh, Nitish
;
Lehnert, Kevin
;
Bostick, Kathleen
- In:
Thunderbird international business review
54
(
2012
)
5
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009616180
Saved in:
5
Global e-commerce : a portal bridging the world markets
Singh, Nitish
;
Alhorr, Hadi S.
;
Bartikowski, Boris P.
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003975186
Saved in:
6
E-commerce on the global platform : strategic insights on the localization-standardization perspective
Alhorr, Hadi S.
;
Singh, Nitish
;
Kim, Seung H.
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
1
,
pp. 6-13
Persistent link: https://www.econbiz.de/10003975269
Saved in:
7
Analyzing the Web as a cultural document : an exploratory study of cultural values as depicted on country-specific Web sites
Singh, Nitish
-
2003
Persistent link: https://www.econbiz.de/10003778083
Saved in:
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