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Kull, Alexander J.
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ECONIS (ZBW)
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
I see me : the role of observer imagery in reducing consumer transgressions
Saine, Ruby
;
Kull, Alexander J.
;
Besharat, Ali
;
Varki, …
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 721-732
Persistent link: https://www.econbiz.de/10012436277
Saved in:
3
How may I help you? : driving brand engagement through the warmth of an initial chatbot message
Kull, Alexander J.
;
Romero, Marisabel
;
Monahan, Lisa
- In:
Journal of business research : JBR
135
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012648319
Saved in:
4
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
5
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
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