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Social web
community management
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1
Reframing online brand
community
management
: consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
2
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
3
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
4
Technological innovation : a case study of mobile Internet information technology applications in
community
management
Su, Wan
;
Hsu, Paul S.
;
Li, Yangchun
;
Martínez-López, …
- In:
Journal of global information management : an official …
26
(
2018
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10011859496
Saved in:
5
Keep them alive! : design and evaluation of the "community fostering reference model"
Bretschneider, Ulrich
;
Hartmann, Marco
;
Leimeister, Jan …
- In:
Business & information systems engineering : BISE ; the …
60
(
2018
)
6
,
pp. 493-511
Persistent link: https://www.econbiz.de/10011960803
Saved in:
6
Fostering public good contributions with symbolic awards : a large-scale natural field experiment at Wikipedia
Gallus, Jana
- In:
Management science : journal of the Institute for …
63
(
2017
)
12
,
pp. 3999-4015
Persistent link: https://www.econbiz.de/10011785119
Saved in:
7
Entwicklung eines Gestaltungsmodells für ein Anreizsystem von Communities of Interest
Brenken, Benedikt
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10013446700
Saved in:
8
Orchestrating innovation with user communities in the creative industries
Parmentier, Guy
;
Mangematin, Vincent
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 40-53
Persistent link: https://www.econbiz.de/10010405638
Saved in:
9
Enhancing enterprise frontiers through e-collaboration with a three-dimensional model based on Web 2.0 technology use
Divine, Marc
;
Le Cardinal, Julie
;
Jankovic, Marija
- In:
Journal of enterprise transformation : a joint …
3
(
2013
)
4
,
pp. 259-284
Persistent link: https://www.econbiz.de/10010242207
Saved in:
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