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Search: subject:"Sponsorship"
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Subject
All
Sponsoring
1,745
Sponsorship
1,651
Sports marketing
426
Sportmarketing
425
Deutschland
371
Germany
355
Sport
341
Sports
321
Consumer behaviour
289
Konsumentenverhalten
289
Professional sports
222
Profisport
222
Sportveranstaltung
220
Sport event
218
Werbewirkung
205
Advertising effects
203
Fußball
200
Football
197
Brand management
182
Markenführung
182
Brand image
158
Markenimage
158
Marketingmanagement
151
Marketing management
149
sponsorship
148
Öffentlichkeitsarbeit
127
Public relations
122
USA
112
Corporate Social Responsibility
110
Corporate social responsibility
107
United States
106
Werbung
95
Marketing
92
Advertising
91
Internet marketing
86
Online-Marketing
86
Theorie
77
Theory
77
Sportorganisation
76
Sport organization
75
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All
Undetermined
475
Free
255
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Article
1,159
Book / Working Paper
743
Journal
13
Other
2
Type of publication (narrower categories)
All
Article in journal
864
Aufsatz in Zeitschrift
864
Aufsatz im Buch
223
Book section
223
Graue Literatur
152
Non-commercial literature
152
Hochschulschrift
146
Thesis
114
Collection of articles of several authors
84
Sammelwerk
84
Working Paper
73
Arbeitspapier
68
Case study
54
Fallstudie
54
Aufsatzsammlung
41
Konferenzschrift
34
Bibliografie enthalten
27
Bibliography included
27
Dissertation u.a. Prüfungsschriften
23
Conference proceedings
21
Amtsdruckschrift
10
Government document
10
Handbook
10
Handbuch
10
Ratgeber
9
Lehrbuch
8
Textbook
7
Article
6
Guidebook
6
Conference paper
4
Konferenzbeitrag
4
Bibliografie
3
Interview
3
Adressbuch
2
Bibliography
2
Biografie
2
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2
Directory
2
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2
Mehrbändiges Werk
2
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English
1,145
German
612
Undetermined
118
French
22
Italian
9
Spanish
6
Russian
5
Dutch
4
Polish
4
Hungarian
1
Norwegian
1
Romanian
1
Serbian
1
Swedish
1
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Author
All
Bruhn, Manfred
38
Cornwell, T. Bettina
34
Hermanns, Arnold
24
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Scheinbaum, Angeline Close
16
Breuer, Christoph
15
Cobbs, Joe
15
Mazodier, Marc
15
Carrillat, François A.
14
Grohs, Reinhard
14
Lacey, Russell
14
Czarnitzki, Dirk
12
O'Reilly, Norm
12
Grimpe, Christoph
11
Marwitz, Christian
11
Koronios, Konstantinos
10
Astous, Alain d'
9
Bühler, André W.
9
Dietl, Helmut
9
Rumpf, Christopher
9
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
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Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Université Paris-Dauphine (Paris IX)
5
Causales GmbH
3
Fachhochschule Reutlingen / European School of Business
3
Université Paris-Dauphine
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Department of Economics, Auburn University
2
Ebs European Business School
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
International School for Social and Business Studies, Celje, Slovenia
2
Kulturstiftung Haus Europa
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Zentrum für Europäische Wirtschaftsforschung (ZEW)
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederation of British Industry
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
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Published in...
All
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
40
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
17
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
11
Research
10
Springer eBook Collection
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Economics Papers from University Paris Dauphine
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of Business Research
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
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Source
All
ECONIS (ZBW)
1,694
USB Cologne (EcoSocSci)
99
RePEc
94
BASE
14
EconStor
11
USB Cologne (business full texts)
3
Other ZBW resources
2
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Date (oldest first)
1
Guidelines for
sponsorship
signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked
sponsorship
event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
6
A systematic literature review of charity sport event
sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
7
Asymmetric interstate solidarity and return
sponsorship
Milazzo, Eleonora
- In:
Journal of common market studies : JCMS
61
(
2023
)
5
,
pp. 1179-1193
Persistent link: https://www.econbiz.de/10014364769
Saved in:
8
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
9
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
10
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
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