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Search: subject:"Sponsorship"
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Sponsorship
428
Sponsoring
416
Sportmarketing
162
Sports marketing
162
Consumer behaviour
150
Konsumentenverhalten
150
Sport
137
Sports
131
Professional sports
95
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95
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87
Advertising effects
86
Brand management
74
Markenführung
74
Sport event
74
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74
Football
69
Fußball
69
sponsorship
68
Brand image
64
Markenimage
64
Online-Marketing
54
Internet marketing
53
Marketingmanagement
52
Marketing management
51
Corporate Social Responsibility
36
Corporate social responsibility
36
Advertising
35
Werbung
35
Öffentlichkeitsarbeit
35
Public relations
34
Sport organization
31
Sportorganisation
31
Deutschland
30
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30
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30
Social web
30
Relationship marketing
23
Beziehungsmarketing
22
Marketing
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396
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50
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29
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Jensen, Jonathan A.
13
Cornwell, T. Bettina
11
Grohs, Reinhard
7
Koronios, Konstantinos
7
Woisetschläger, David
7
Breuer, Christoph
6
Kwak, Dae Hee
6
Boronczyk, Felix
5
Bouchet, Adrien
5
Bruhn, Manfred
5
Dalakas, Vassilis
5
Tyler, B. David
5
Woratschek, Herbert
5
Bee, Colleen
4
Biscaia, Rui
4
Breuer, Markus
4
Cobbs, Joe B.
4
Dimitropoulos, Panagiotis
4
Glewwe, Paul
4
Görlich, Daniel
4
King, Jesse
4
Lawley, Meredith
4
Leng, Ho Keat
4
Mazodier, Marc
4
Rumpf, Christopher
4
Schönberner, Jan
4
Takeda, Fumiko
4
Wakefield, Lane
4
Walkup, Brian R.
4
Weeks, Clinton S.
4
Wydick, Bruce
4
Backhaus, Christof
3
Boerman, Sophie C.
3
Carrillat, François A.
3
Chang, Yonghwan
3
Chien, P. Monica
3
Dreisbach, Jan
3
Eddy, Terry
3
Evans, Nathaniel J.
3
Feng, Yang
3
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Springer Fachmedien Wiesbaden
9
Technische Universität Braunschweig
2
Edward Elgar Publishing
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
National Bureau of Economic Research
1
Springer-Verlag GmbH
1
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1
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1
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Journal of business research : JBR
27
European Sport management quarterly : ESMQ
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
SpringerLink / Bücher
20
International journal of sports marketing & sponsorship
19
International journal of advertising : the review of marketing communications
15
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Springer eBook Collection
10
Journal of advertising research
9
Journal of promotion management : innovations in planning and applied research
9
International journal of sport management and marketing : IJSMM
8
Sport Management Review
8
International journal of advertising : the quarterly review of marketing communications
7
Research
6
The journal of business & industrial marketing
6
Journal of Business Research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Sport, Business and Management : an international journal ; SBM
5
Springer eBook Collection / Business and Economics
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of strategic marketing
4
Management-Reihe Corporate Social Responsibility
4
The journal of brand management : an international journal
4
Applied Marketing Science / Angewandte Marketingforschung
3
Innovatives Markenmanagement
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport finance
3
Journal of Cultural Economics
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Journal of promotion management : JPM
3
Journal of vocational behavior
3
Marketing intelligence & planning
3
Psychology & marketing
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Young consumers : insight and ideas for responsible marketers
3
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ECONIS (ZBW)
445
RePEc
29
Other ZBW resources
2
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Date (oldest first)
1
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
4
Shirt
sponsorship
awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred
;
Rohlmann, Peter
-
2023
,
sponsorship
and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
Saved in:
6
On-site
sponsorship
leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
7
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
8
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
9
Mixing FIFA World Cup alcohol
sponsorship
agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
10
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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