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Consumer behaviour
392
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392
Beziehungsmarketing
59
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43
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Chandon, Pierre
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4
Dahl, Darren W.
4
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4
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734
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723
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638
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ECONIS (ZBW)
392
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1
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
2
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
3
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
4
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
7
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
8
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
9
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
10
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
11
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
12
Deepening our empathy with the many voices of society : a social psychological approach to information search and analytics
Midgley, David F.
;
Mukherjee, Arnab
;
Sarkar, Sushmita
-
2022
Persistent link: https://www.econbiz.de/10013177147
Saved in:
13
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
14
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
15
Intransitivity of consumer preferences for privacy
Tomaino, Geoff
;
Wertenbroch, Klaus
;
Walters, Daniel J.
-
2021
Persistent link: https://www.econbiz.de/10012631840
Saved in:
16
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
Saved in:
17
From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth
;
Cornil, Yann
;
Hoegg, JoAndrea
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 62-77
Persistent link: https://www.econbiz.de/10012522219
Saved in:
18
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Sosa, Manuel E.
;
Hasija, Sameer
-
2021
-
Revised version of 2018/36/TOM
Persistent link: https://www.econbiz.de/10012542692
Saved in:
19
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
20
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
21
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
22
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
23
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
24
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
25
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
26
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
27
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
28
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
29
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
30
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
31
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
32
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
33
Denied by an (unexplainable) algorithm : teleological explanations for algorithmic decisions enhance customer satisfaction
Tomaino, Geoff
;
Abdulhalim, Hisham
;
Kireyev, Pavel
; …
-
2020
-
Revised version of 2019/16/EFE
Persistent link: https://www.econbiz.de/10012299864
Saved in:
34
The bright side of bad choices : evidence from restaurant exploration
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
;
Carrera, Clara
-
2020
Persistent link: https://www.econbiz.de/10012245009
Saved in:
35
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
36
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
37
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
38
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
39
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
40
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
41
GMO labeling policy and consumer choice
Kim, Youngju
;
Kim, SunAh
;
Arora, Neeraj
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
Saved in:
42
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
43
The roar of the crowd : how interaction ritual chains create social atmospheres
Hill, Tim
;
Canniford, Robin
;
Eckhardt, Giana M.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10013258856
Saved in:
44
When to use markets, lines, and lotteries : how beliefs about preferences shape beliefs about allocation
Shaddy, Franklin
;
Shah, Anuj K.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 140-156
Persistent link: https://www.econbiz.de/10013258857
Saved in:
45
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
46
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
47
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
48
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
49
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Hasija, Sameer
;
Sosa, Manuel E.
-
2018
Persistent link: https://www.econbiz.de/10012056933
Saved in:
50
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
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