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isPartOf:"The journal of brand management : an international journal"
~person:"Confente, Ilenia"
~person:"Donvito, Raffaele"
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Confente, Ilenia
Donvito, Raffaele
Johnson, Lester W.
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Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
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Kulczynski, Alicia
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Sashittal, Hemant Chaitanya
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The journal of brand management : an international journal
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of quality and service sciences
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Journal of retailing
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Journal of strategic marketing
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ECONIS (ZBW)
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Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
2
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
3
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
4
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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