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isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
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Customer satisfaction
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
184
Markenartikel
182
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
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Firmenimage
12
Product counterfeiting
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Produktpiraterie
12
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Virales Marketing
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Ahmadi, Hormoz
1
Baylghomog, Steven W.
1
Casidy, Riza
1
Doh, Sun-Jae
1
Díaz García, Estrella
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Gil Saura, Irene
1
Haverila, Kai
1
Haverila, Matti
1
Hu, Jing
1
Johnson, Lester W.
1
Kelly, Louise
1
Khan, Imran
1
Kim, Eun-Ho
1
Kumar, N. Senthil
1
Leckie, Civilai
1
Lings, Ian N.
1
McLaughlin, Caitlin
1
Millán, Ángel
1
Mohanty, Pradeep Kumar
1
Moise, Mihaela Simona
1
Nyadzayo, Munyaradzi W.
1
Olaoke, Ridhwan O.
1
Plotkina, Daria
1
Popp, Bastian
1
Rabeson, Landisoa
1
Ruiz Molina, Maria Eugenia
1
Sultan, Parves
1
Tümer, Mustafa
1
Vorhies, Douglas W.
1
Wong, Ho Yin
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Woratschek, Herbert
1
Wymer, Walter
1
Yang, Chen
1
Yoo, Dongho
1
Zhang, Chi
1
Zhou, Wenkai
1
Šerić, Maja
1
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The journal of brand management : an international journal
Journal of retailing and consumer services
319
International journal of hospitality management
184
Journal of business research : JBR
142
The journal of services marketing
101
Journal of hospitality marketing & management
91
Journal of travel and tourism marketing
84
International journal of contemporary hospitality management
77
Cogent business & management
61
Services marketing quarterly
57
Tourism management : research, policies, practice
54
The service industries journal
49
Asia Pacific journal of marketing and logistics
47
Psychology & marketing
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Service business
41
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of service management
38
Journal of service research : JSR
38
Journal of strategic marketing
35
International journal of electronic marketing and retailing : IJEMR
34
The international journal of bank marketing : IJBM
34
Tourism management perspectives : TMP
34
European journal of marketing : EJM
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The international review of retail, distribution and consumer research
28
International journal of retail and distribution management
27
International journal of quality and service sciences
26
Journal of air transport management
26
Journal of the Academy of Marketing Science
26
International journal of retail & distribution management
25
Journal of Asian finance, economics and business : JAFEB
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
The TQM journal : the international review of organizational improvement
25
Total quality management & business excellence
24
International journal of services and operations management
23
International journal of services, economics and management
23
Journal of Islamic marketing
23
Journal of internet commerce
23
Tourism analysis : an interdisciplinary tourism & hospitality journal
23
International journal of business information systems : IJBIS
22
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ECONIS (ZBW)
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1
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
2
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
5
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
6
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
7
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
8
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
9
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
10
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
11
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
12
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
13
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
14
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
15
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
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