//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~subject:"Werbewirkung"
~isPartOf:"Journal of current issues and research in advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
393
Brand management
280
Markenführung
280
Brand image
221
Markenimage
221
Brand
190
Markenartikel
188
Beziehungsmarketing
79
Relationship marketing
79
Luxury goods
50
Luxusgüter
50
Advertising effects
47
Social Web
46
Social web
46
Emotion
38
Internet marketing
38
Online-Marketing
38
Advertising
27
Werbung
27
Brand loyalty
24
Marketing management
24
Marketingmanagement
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
21
Persönlichkeitspsychologie
21
Brand extension
19
China
19
Markentransfer
19
Markentreue
19
Measurement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Messung
15
Viral marketing
14
Virales Marketing
14
Corporate reputation
12
Firmenimage
12
more ...
less ...
Online availability
All
Undetermined
37
Free
2
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
47
Author
All
Wen, Taylor Jing
3
Baxter, Stacey M.
2
Holiday, Steven
2
Kulczynski, Alicia
2
Pittman, Matthew
2
Velasco, Carlos
2
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Avramova, Yana R.
1
Bae, Mikyeung
1
Bennett, Delancy
1
Borges, Adilson
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Burkhalter, Janée N.
1
Buteau, Emily
1
Calvert, Gemma
1
Carr, Caleb T.
1
Chaung, Un-Chae
1
Chen, Huan
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Cummins, R. Glenn
1
Curasi, Carolyn Folkman
1
Currás-Pérez, Rafael
1
Daryanto, Ahmad
1
Davtyan, Davit
1
Demmer, Vera
1
Dens, Nathalie
1
Densley, Rebecca L.
1
Diamond, William
1
Diehl, Sandra
1
Dones, Virgin
1
Donthu, Naveen
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of current issues and research in advertising
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer marketing
16
Cogent business & management
15
International journal of consumer studies
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
47
of
47
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
5
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
6
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
7
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
8
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
9
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
10
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
11
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
12
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
13
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
14
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
15
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
16
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
17
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
18
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
19
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
20
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
21
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
22
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
23
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
24
The impact of ad customization and content transportation on the effectiveness of online video advertising
Huang, Yan
;
Waddell, Thomas Franklin
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10012289871
Saved in:
25
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
26
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
27
Snark happens: effects of schadenfreude on brand attitudes
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10012245045
Saved in:
28
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
29
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
30
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
31
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
32
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
33
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
34
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
35
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
36
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
37
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
38
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
39
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
40
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
41
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
42
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
43
"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
Saved in:
44
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
45
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
46
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
47
The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->