//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~subject:"Advertising effects"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Advertising effects
Consumer behaviour
240
Konsumentenverhalten
239
Jugendliche
112
Youth
112
Children
69
Kinder
69
Target group
29
Zielgruppe
29
Brand image
26
Internet marketing
25
Online-Marketing
25
Social Web
25
Social web
25
Brand management
24
Markenführung
24
Consumer socialization
21
China
20
Brand
18
Students
18
Studierende
18
Werbewirkung
18
USA
17
United States
17
Young consumers
16
Markenartikel
15
Personality psychology
15
Persönlichkeitspsychologie
15
Family
14
Fashion
14
Mode
14
Qualitative methods
14
Advertising
13
Eltern
13
Familie
13
Gender
13
Geschlecht
13
Parents
13
Eating habit
12
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Chan, Kara
3
Ng, Yu Leung
2
Phau, Ian
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbasi, Amir Zaib
1
Adnan, Arham
1
Ahmad, Asad
1
Araújo, Elton Gean
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bennett, Gregg
1
Buijzen, Moniek
1
Cassia, Fabio
1
Chan, Elaine Ah Heung
1
Chandel, Aditi
1
Chang, Kun
1
Cheong, Edith
1
Cheung, Cherry Tin Yan
1
Damay, Coralie
1
Daswani, Aarzoo
1
Ding Hooi Ting
1
Dix, Steve
1
Ezan, Pascale
1
Fan, Fei
1
Farrag, Dalia Abdel Rahman
1
Francis, Alisha L.
1
Fung, Maggie S. K.
1
García-Béjar, Ligia
1
Gaur, Jighyasu
1
Giraldi, Janaina de Moura Engracia
1
Gollety, Mathilde
1
Gu, Man-Li
1
Gupta, Ritu
1
Gónzalez-Cavazos, Beatriz
1
Hemar-Nicolas, Valérie
1
Henrie, Kenneth M.
1
Hichy, Zira
1
Jain, Varsha
1
Jhamb, Deepika
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
450
Journal of retailing and consumer services
275
The journal of product & brand management
248
The journal of brand management : an international journal
218
Journal of marketing communications
170
Psychology & marketing
140
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
European journal of marketing : EJM
94
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
International journal of internet marketing and advertising : IJIMA
77
Marketing letters : a journal of research in marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing research : JMR
62
Journal of marketing
59
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Cogent business & management
56
International journal of consumer studies
54
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
42
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
41
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
3
Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Jhamb, Deepika
;
Chandel, Aditi
;
Mittal, Amit
;
Tandon, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 807-830
Persistent link: https://www.econbiz.de/10014511504
Saved in:
4
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
5
Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
Saved in:
6
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
7
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
8
It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan
;
Yang, Deli
;
Yoder, Carol
;
Sonmez, Mahmut
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
Saved in:
9
Examining purchase intention for luxury fashion : integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, Mei Mei
;
Ng, Peggy M. L.
;
Chan, Elaine Ah Heung
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2022
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10014246043
Saved in:
10
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
11
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
12
COVID vaccine and Generation Z : a study of factors influencing adoption
Jose, Saju
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10013367768
Saved in:
13
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
14
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
15
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
16
A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
Soh, Catherine Qian Ying
;
Sajad Rezaei
;
Gu, Man-Li
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011748504
Saved in:
17
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
18
Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
Adnan, Arham
;
Ahmad, Asad
;
Khan, Mohammed Naved
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 348-377
Persistent link: https://www.econbiz.de/10011806293
Saved in:
19
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
20
The young luxury consumer in Qatar
Farrag, Dalia Abdel Rahman
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011806314
Saved in:
21
An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
Saved in:
22
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
23
Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh
;
Joseph, Mathew
;
Muniz, Fernanda
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
Saved in:
24
Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
Saved in:
25
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
26
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
27
"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
28
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
29
Communicating across age-groups : variance in consumer attitudes from tweenagers to adults
Sharma, Ruppal Walia
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10011443570
Saved in:
30
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
31
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
32
A lifestyle analysis of young consumers : a study in Italian context
Santisi, Giuseppe
;
Platania, Silvia
;
Hichy, Zira
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010386442
Saved in:
33
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
34
Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.
;
Francis, Alisha L.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
Saved in:
35
Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
36
Looking at brands through children’s eyes
Urbick, Bryan
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 370-371
Persistent link: https://www.econbiz.de/10009425028
Saved in:
37
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
38
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
39
Use of persuasion knowledge by the millennial generation
Henrie, Kenneth M.
;
Taylor, D. Christopher
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10003843816
Saved in:
40
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
41
Brand kids
Lindstrom, Martin
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 66-67
Persistent link: https://www.econbiz.de/10003700834
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->