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Gattungsmarke
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Bellizzi, Joseph A.
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Kraft, Frederic B.
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Martin, Warren S.
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Ross, Robert H.
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Creating low consumer product expectations
Ross, Robert H.
;
Kraft, Frederic B.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003607730
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The influence of national versus generic branding on trade perceptions
Bellizzi, Joseph A.
;
Martin, Warren S.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 385-396
Persistent link: https://www.econbiz.de/10003488799
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