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type:"article"
isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Global business review"
~subject:"Consumer behaviour"
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Consumer behaviour
India
668
Indien
668
International economic relations
48
Internationale Wirtschaftsbeziehungen
48
Auslandsinvestition
47
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47
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39
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Chawla, Deepak
6
Joshi, Himanshu
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Sofi, Shakeel Ahmad
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Sondhi, Neena
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Global business review
International journal of Indian culture and business management
61
International journal of Indian culture and business management : IJICBM
29
Journal of retailing and consumer services
27
Journal of international consumer marketing
26
International journal of business innovation and research
22
South Asian journal of management : SAJM
22
Vision : the journal of business perspective
22
The IUP journal of marketing management : IJMM
21
Journal of global marketing
20
International journal of business and emerging markets : IJBEM
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of Indian business research
18
Asia Pacific journal of marketing and logistics
17
The international journal of bank marketing : IJBM
17
International journal of business excellence : IJBEX
16
Journal of internet commerce
16
International journal of business excellence
14
International journal of business information systems : IJBIS
13
International journal of business innovation and research : IJBIR
13
International journal of retail & distribution management
13
Journal of fashion marketing and management
13
International journal of business and globalisation : IJBG
12
International journal of business competition and growth : IJBCG
12
International journal of consumer studies
12
International journal of services and operations management
12
Marketing intelligence & planning
12
Paradigm : the journal of Institute of Management Technology
12
Young consumers : insight and ideas for responsible marketers
12
GITAM journal of management : a quarterly publication of GITAM Institute of Management
11
International journal of emerging markets
11
International journal of internet marketing and advertising : IJIMA
11
Journal of business research : JBR
11
The international review of retail, distribution and consumer research
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Metamorphosis : a journal of management research
10
Asia-Pacific journal of management research and innovation
9
Global journal of business management : GJBM
9
Indian journal of economics & business : IJEB
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International journal of management practice : IJMP
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1
Role of mediator in examining the influence of antecedents of mobile wallet adoption on attitude and intention
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
24
(
2023
)
4
,
pp. 609-625
Persistent link: https://www.econbiz.de/10014366033
Saved in:
2
Investigating influence of moderators in adopting internet : Indian seniors perspective
Mukerjee, Hory Sankar
;
Deshmukh, G. K.
;
Mukherjee, Dewashish
- In:
Global business review
24
(
2023
)
4
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014366045
Saved in:
3
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
An empirical study on shopping motivation among Generation Y Indian
Kumar, Sushant
;
Sadarangani, Pradip
- In:
Global business review
22
(
2021
)
2
,
pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
Saved in:
6
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
Saved in:
7
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
8
Factors affecting consumers' purchase behaviour for health and wellness food products in an emerging market
Ali, Tabassum
;
Alam, Aftab
;
Ali, Jabir
- In:
Global business review
22
(
2021
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012483231
Saved in:
9
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
10
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
11
Personality as an antecedent of impulsive buying behaviour : evidence from young Indian consumers
Sofi, Shakeel Ahmad
- In:
Global business review
21
(
2020
)
3
,
pp. 850-868
Persistent link: https://www.econbiz.de/10012259422
Saved in:
12
Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath
;
Misra, Dheeraj
;
Siddiqui, Masood
- In:
Global business review
21
(
2020
)
6
,
pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
Saved in:
13
Factors influencing smartphone adoption : a study in the Indian bottom of the pyramid context
Baishya, Kuldeep
;
Samalia, Hash Vardhan
- In:
Global business review
21
(
2020
)
6
,
pp. 1387-1405
Persistent link: https://www.econbiz.de/10012388970
Saved in:
14
A study of factors of internet addiction and its impact on online compulsive buying behaviour : Indian millennial perspective
Suresh, A. S.
;
Biswas, Anindya
- In:
Global business review
21
(
2020
)
6
,
pp. 1448-1465
Persistent link: https://www.econbiz.de/10012388980
Saved in:
15
Scale development and validation for measuring the adoption of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
20
(
2019
)
2
,
pp. 434-457
Persistent link: https://www.econbiz.de/10012035730
Saved in:
16
Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam
;
Bhat, Savita
- In:
Global business review
20
(
2019
)
3
,
pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
Saved in:
17
A model of customer loyalty : an empirical study of Indian retail banking customer
Kant, Rishi
;
Jaiswal, Deepak
;
Mishra, Suyash
- In:
Global business review
20
(
2019
)
5
,
pp. 1248-1266
Persistent link: https://www.econbiz.de/10012137634
Saved in:
18
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
19
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
20
Impulse buying : a consumer trait prospective in context of central India
Atulkar, Sunil
;
Kesari, Bikrant
- In:
Global business review
19
(
2018
)
2
,
pp. 477-493
Persistent link: https://www.econbiz.de/10011860652
Saved in:
21
Indian customers' attitude towards bundling : a basis for classification and targeting
Agarwal, Reeti
- In:
Global business review
19
(
2018
)
2
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011860686
Saved in:
22
Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha
- In:
Global business review
18
(
2017
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
Saved in:
23
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
Saved in:
24
E-personality of the young Indian online shopper : a scale validation
Singh, Vinita
;
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
Global business review
18
(
2017
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011745524
Saved in:
25
Functional foods : the new secret of the health conscious Indian women!!
Kapoor, Deepa
;
Munjal, Alka
- In:
Global business review
18
(
2017
)
3
,
pp. 750-765
Persistent link: https://www.econbiz.de/10011732045
Saved in:
26
Does corporate social responsibility matter in buying behaviour? : a study of Indian consumers
Ruhee Singh
;
Malla, Sweta Srivastava
- In:
Global business review
18
(
2017
)
3
,
pp. 781-794
Persistent link: https://www.econbiz.de/10011732054
Saved in:
27
Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish
;
Saxena, Rajan
;
Jha, Sumi
;
Jagannathan, …
- In:
Global business review
17
(
2016
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
Saved in:
28
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
29
The effect of deals and moods on compulsive buying : a study on young Indian consumers
Pandey, S. K.
- In:
Global business review
17
(
2016
)
2
,
pp. 438-449
Persistent link: https://www.econbiz.de/10011583126
Saved in:
30
Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak
;
Sondhi, Neena
- In:
Global business review
17
(
2016
)
6
,
pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
Saved in:
31
The effects of stress and human capital perspective on compulsive buying : a life course study in India
Singh, Rashmi
;
Nayak, J. K.
- In:
Global business review
17
(
2016
)
6
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10011665228
Saved in:
32
Green purchasing behaviour of young Indian consumers : an exploratory study
Uddin, S.M. Fatah
;
Khan, Mohammed Naved
- In:
Global business review
17
(
2016
)
6
,
pp. 1469-1479
Persistent link: https://www.econbiz.de/10011665237
Saved in:
33
Retail participation in health insurance : a model of consumer preferences
Thomas, K. T.
;
Sakthivel, R.
- In:
Global business review
16
(
2015
)
6
,
pp. 997-1011
Persistent link: https://www.econbiz.de/10011437622
Saved in:
34
Parent's opinion of children's influence in purchase decisions : a comparative analysis between rural and urban Delhi
Batra, Dharminder Kumar
;
Ali, Akhter
- In:
Global business review
16
(
2015
)
6
,
pp. 1100-1111
Persistent link: https://www.econbiz.de/10011437627
Saved in:
35
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
36
Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Basu, Rituparna
- In:
Global business review
16
(
2015
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
Saved in:
37
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
38
Customer relationship for electronic payment products : an empirical inverstigation in India
Bapat, Dhananjay
- In:
Global business review
13
(
2012
)
1
,
pp. 137-151
Persistent link: https://www.econbiz.de/10009513992
Saved in:
39
Indian ecological consumer market profile
Singh, Devinder Pal
- In:
Global business review
12
(
2011
)
3
,
pp. 447-457
Persistent link: https://www.econbiz.de/10009381489
Saved in:
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