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type_genre:"Mehrbändiges Werk"
type:"article"
~type_genre:"Case study"
~subject:"Marketingmanagement"
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Case studies on MNCs in India
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Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
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2
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
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3
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
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4
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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5
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
6
Marketing strategies in the microfinance sector : a case study on Hand in Hand Microfinance Pvt. Ltd.
Jayashankar, Priyanka
;
Goedegebuure, Robert V.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 64-78
Persistent link: https://www.econbiz.de/10009660064
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7
A business strategy for marketing the products and services of T&CG/SHGs : an analytical case study on Baluchari Sarees of Bishnupur
Mitra, Sarbani
;
Agrawal, K. M.
- In:
Management strategies and innovation
,
(pp. 87-107)
.
2011
Persistent link: https://www.econbiz.de/10008904784
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8
Case study : Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
Bidyarthi, H. M. Jha
;
Srivastava, Ashish K.
;
Bokad, P. V.
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10009405894
Saved in:
9
Development of marketing-driven measure of risk perception
Singh, Ranjit
;
Bhowal, Amalesh
- In:
Journal of risk finance : the convergence of financial …
12
(
2011
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10008987139
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10
Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
Raj, S. P.
;
Adhikari, Atanu
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 208-228)
.
2010
Persistent link: https://www.econbiz.de/10010474608
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11
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
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12
Unilever in India : building the ice cream business
In:
Case studies on MNCs in India
,
(pp. 163-181)
.
2007
Persistent link: https://www.econbiz.de/10003737798
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13
Detergent wars in India
In:
Case studies on MNCs in India
,
(pp. 245-269)
.
2007
Persistent link: https://www.econbiz.de/10003737802
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14
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
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15
LG in India
In:
Case studies on MNCs in India
,
(pp. 297-317)
.
2007
Persistent link: https://www.econbiz.de/10003737808
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16
Samsung in India
In:
Case studies on MNCs in India
,
(pp. 319-339)
.
2007
Persistent link: https://www.econbiz.de/10003737810
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17
Realizing potential
Kanavi, Shivanand
- In:
MNCs in India : issues and challenges
,
(pp. 102-115)
.
2006
Persistent link: https://www.econbiz.de/10003733192
Saved in:
18
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
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