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subject:"Game theory"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Information behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Too much information? : information provision and search costs
Branco, Fernando M. R.
;
Sun, Monic
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011532523
Saved in:
2
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
3
The race for sponsored links : bidding patterns for search advertising
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003967731
Saved in:
4
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
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