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Journal of historical research in marketing
SpringerLink / Bücher
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farmdoc daily
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2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
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2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
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Choices
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1
"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 171-200
Persistent link: https://www.econbiz.de/10014456728
Saved in:
2
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
3
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
4
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
5
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
6
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
7
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
8
Marketing communications in a time of change : mobility providers, safety and women during the interwar period in the UK and North America
Gladden, Graham
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10013329676
Saved in:
9
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
10
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
11
Autobiographical reflections part II: risk, tenacity and philosophies of research
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 210-216
Persistent link: https://www.econbiz.de/10011798286
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12
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
13
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
14
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
15
The origins of marketing practice in Britain : from the ancient to the early twentieth century
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 467-487
Persistent link: https://www.econbiz.de/10011805001
Saved in:
16
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
17
The Prague Spring and the Big Chill : the marketing moment in communist Czechoslovakia
Patterson, Patrick Hyder
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011535081
Saved in:
18
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
19
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
20
Putting the Italians on bicycles : marketing at Bianchi, 1885 - 1955
Mari, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 133-158
Persistent link: https://www.econbiz.de/10010530047
Saved in:
21
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
22
Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
Saved in:
23
The man who managed your marketing? : Estes Kefauver and the drug hearings on antitrust and monopoly
Pressey, Andrew
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 429-451
Persistent link: https://www.econbiz.de/10011448268
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24
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
25
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
26
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
27
Staying afloat : a history of maritime passenger industry marketing
Branchik, Blaine
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10010391798
Saved in:
28
The ingenious marketing of modern paintings
Bayer, Thomas M.
;
Page, John R.
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010391800
Saved in:
29
Multilevel marketing and pyramid schemes in the United States : an historical analysis
Keep, William W.
;
Nat, Peter J. Vander
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010391802
Saved in:
30
The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
Saved in:
31
Marketing and consumption history in Irland
Whelan, Bernadette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010339383
Saved in:
32
Restoring Phronesis and practice : marketing's forgotten P's
Kavanagh, Donncha
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10010414282
Saved in:
33
Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Saved in:
34
Consuming the earth
Hastings, Gerard
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 115-123
Persistent link: https://www.econbiz.de/10009758516
Saved in:
35
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
36
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
37
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
38
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
39
"A dozen ideas to the minute" : advertising women, advertising to women
Scanlon, Jennifer
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10009793491
Saved in:
40
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
41
Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
42
Occasional publishers : producing and marketing books in England, 1771-1844
Banham, Rob
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 408-439
Persistent link: https://www.econbiz.de/10009621251
Saved in:
43
Marketing : is management all that there is?
Layton, Roger A.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009233214
Saved in:
44
Canadian marketing history
Neilson, Leighann
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009311642
Saved in:
45
The history of Canadian marketing : from the seventeenth century to World War II ; an annotated bibliography
Shapiro, Stanley J.
;
Tamilia, Robert D.
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10009312173
Saved in:
46
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Saved in:
47
On biography in marketing
Savitt, Ronald
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 486-506
Persistent link: https://www.econbiz.de/10009407706
Saved in:
48
Voices passed
Davies, Andrea
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10009407711
Saved in:
49
Giving voice to marketing's intellectual heritage : Dixon's view of marketing as value creation
Pirog III, Stephen F.
;
Smith, Michael F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008936946
Saved in:
50
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
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