//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
41
Marketing management
12
Marketingmanagement
12
Marketing theory
10
Marketingtheorie
10
Bibliometrics
8
Bibliometrie
8
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
7
Theory
7
USA
7
United States
7
Innovation
5
Market research
5
Marktforschung
5
Betriebliche Wertschöpfung
3
Emerging economies
3
Fachzeitschrift
3
Führungskräfte
3
Impact
3
Journal
3
Managers
3
Marketing science
3
Schwellenländer
3
Value creation
3
Welt
3
World
3
Academic research
2
Decision
2
Economics
2
Entscheidung
2
Firm performance
2
Gesundheit
2
Health
2
Marketing academia
2
Marketing accountability
2
Marketing domain
2
Marketing thought
2
New product development
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
Author
All
Stremersch, Stefan
6
Leeflang, Peter
4
Kayande, Ujwal
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Roberts, John H.
3
Burgess, Steven M.
2
Grewal, Rajdeep
2
Haenlein, Michael
2
Hanssens, Dominique M.
2
Kohli, Ajay Kumar
2
Reinartz, Werner J.
2
Wierenga, Berend
2
Alavi, Sascha
1
Albers, Sönke
1
Alsem, Karel Jan
1
Andrews, Rick L.
1
Atuahene-Gima, Kwaku
1
Becker, Maren
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Boo, Chanil
1
Camacho, Nuno
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Chintagunta, Pradeep K.
1
Chung, Yuho
1
Cui, Anna Shaojie
1
Currim, Imran S.
1
Dekimpe, Marnik G.
1
Ding, Min
1
Donthu, Naveen
1
Doorn, Jenny van
1
Erguncu, Selin
1
Erickson, Gary M.
1
Germann, Frank
1
Hariharan, Vijay Ganesh
1
Hattula, Johannes D.
1
Heerde, Harald J. van
1
Ho, Ying
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
160
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
107
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
41
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
5
Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 29-31
Persistent link: https://www.econbiz.de/10012506513
Saved in:
6
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
7
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
8
Marketing accounts
Bendle, Neil T.
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 604-621
Persistent link: https://www.econbiz.de/10011758015
Saved in:
9
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
10
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
11
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
12
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
13
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
14
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
15
A managerial capital perspective on chief marketing officer succession
Wang, Rui
;
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011337508
Saved in:
16
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
17
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
18
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
19
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
Saved in:
20
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
21
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
22
Special issue on marketing in emerging markets
Burgess, Steven M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009732724
Saved in:
23
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
24
Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
Saved in:
25
Empirical regularity in academic research productivity patterns in marketing
Talukdar, Debabrata
;
Hariharan, Vijay Ganesh
;
Boo, Chanil
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009376042
Saved in:
26
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
27
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
28
Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
Saved in:
29
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
30
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
31
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
32
Health and marketing : the emergence of a new field of research
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 229-233
Persistent link: https://www.econbiz.de/10003793480
Saved in:
33
Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Ding, Min
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
Saved in:
34
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
35
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
Saved in:
36
Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
Saved in:
37
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
38
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
39
Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
Saved in:
40
The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
Saved in:
41
Growth versus retrenchement strategies in marketing : the Australian experience
Pecotich, Anthony
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->