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Journal of macromarketing
Journal of business research : JBR
160
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
107
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
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Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
3
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
4
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
5
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
6
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
7
Is marketing a victim of its own success? : a restoration process to unlock marketing's power for creativity, competitiveness, and well-being
Batat, Wided
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014294171
Saved in:
8
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
9
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
10
Macromarketing our way to a zero-carbon future
Helm, Sabrina
;
Little, Vicki
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
Saved in:
11
Introducing the macromarketing pedagogy section of the journal of macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
12
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
13
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
14
"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
Saved in:
15
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
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16
Socially responsible marketing : a moving target in need of a normative-ethical doctrine
Nill, Alexander F.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 583-589
Persistent link: https://www.econbiz.de/10013475221
Saved in:
17
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
18
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
19
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
20
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
21
A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
Saved in:
22
Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh
;
Darmody, Aron
;
Zwick, Detlev
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
Saved in:
23
Macro marketing comes of age
Lehamnn, Donald R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 146-149
Persistent link: https://www.econbiz.de/10012485424
Saved in:
24
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
25
Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
Saved in:
26
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
27
Macromarketing the time is now
Wooliscroft, Ben
- In:
Journal of macromarketing
40
(
2020
)
2
,
pp. 153-155
Persistent link: https://www.econbiz.de/10012213751
Saved in:
28
Rock on, macromarketing!
Peterson, Mark
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
Saved in:
29
Hidden in plain sight : building visibility for critical gender perspectives exploring markets, marketing and society
Gurrieri, Lauren
;
Previte, Josephine
;
Prothero, Andrea
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 437-444
Persistent link: https://www.econbiz.de/10012308731
Saved in:
30
Special issue: gender and macromarketing
Prothero, Andrea
(
ed.
);
Gurrieri, Lauren
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012308743
Saved in:
31
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
32
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
33
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
Saved in:
34
A prehistory of liberty*
Schmidtz, David
;
Brennan, Jason
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 355-361
Persistent link: https://www.econbiz.de/10012264035
Saved in:
35
Institutional constituents of change for a sustainable fashion system
Ertekin, Zeynep Ozdamar
;
Atik, Deniz
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 362-379
Persistent link: https://www.econbiz.de/10012264037
Saved in:
36
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
37
Comments on "Marketing systems and market failure"
Klein, Thomas Arnold
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 106-107
Persistent link: https://www.econbiz.de/10012023942
Saved in:
38
A historical review of local intermediaries in impoverished contexts
Beninger, Stefanie
;
Shapiro, Stanley J.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 238-251
Persistent link: https://www.econbiz.de/10012109467
Saved in:
39
A challenge within macromarketing : global disasters
Iacobucci, Dawn
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 334-338
Persistent link: https://www.econbiz.de/10012109488
Saved in:
40
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
41
A tribute to Abdul Ali (1957 – 2018)
Crittenden, Victoria Lynn
;
Dhebar, Anirudh
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 463-466
Persistent link: https://www.econbiz.de/10012159058
Saved in:
42
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
43
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
44
From mundane to socially significant consumption : an analysis of how foodie identity work spurs market formation
Ulver, Sofia
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10012009088
Saved in:
45
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
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