Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Year of publication: |
2021
|
---|---|
Authors: | Prothero, Andrea ; McDonagh, Pierre |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 1, p. 166-171
|
Subject: | critical perspectives | macromarketing | political project | sustainability | sustainable consumption | Nachhaltige Entwicklung | Sustainable development | Marketingtheorie | Marketing theory | Marketing |
-
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre, (2014)
-
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D., (2014)
-
Marketing in the flourishing society megatrend
Varey, Richard J., (2013)
- More ...
-
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea, (2015)
-
Sustainability marketing research : post, present and future
McDonagh, Pierre, (2014)
-
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan, (2012)
- More ...