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The marketing review
Journal of business research : JBR
160
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
107
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
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1
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
2
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
3
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
4
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
5
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
6
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
Saved in:
7
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
8
"Fault" genes and false needs? : a critical review on the direct-to-consumer marketing of genetic tests
Patsiaouras, Georgios
- In:
The marketing review
17
(
2017
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10011820682
Saved in:
9
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
10
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
Saved in:
11
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
12
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
13
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
14
Employability skills : maintaining relevance in marketing education
Barker, Berverly
- In:
The marketing review
14
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010384740
Saved in:
15
Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna
- In:
The marketing review
14
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
Saved in:
16
Editorial: Special issue : marketing education
Vos, Lynn
;
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
Saved in:
17
Reflecting on experiential learning in marketing education
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
Saved in:
18
Designing relevant marketing curriculum : the state of the nation
Dennis, June
- In:
The marketing review
14
(
2014
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10010385809
Saved in:
19
Special issue : Marketing education
Vos, Lynn
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010385810
Saved in:
20
Relating the curriculum to marketing competence : a conceptual framework
Wellman, Neil
- In:
The marketing review
10
(
2010
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10003980719
Saved in:
21
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
Saved in:
22
A critical account of the process of branding : towards a synthetis
El-Amir, Ayman
;
Burt, Steve
- In:
The marketing review
10
(
2010
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
Saved in:
23
Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally
;
Quinton, Sarah
- In:
The marketing review
9
(
2009
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
Saved in:
24
Integrated Internal Marketing Communication (IIMC)
Ferdous, Ahmed Shahriar
- In:
The marketing review
8
(
2008
)
3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003760730
Saved in:
25
Redefining the nature and format of the marketing communications mix
Hughes, Graham
;
Fill, Chris
- In:
The marketing review
7
(
2007
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003451067
Saved in:
26
Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
Osaki, Takanori
- In:
The marketing review
7
(
2007
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10003451069
Saved in:
27
Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey
;
Carson, David
;
Fawcett, Lyn
; …
- In:
The marketing review
7
(
2007
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
Saved in:
28
The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
Saved in:
29
Does the marketing curriculum reflect the importance of services marketing for practitioners?
Hilton, Toni
;
Hughes, Tim
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
Saved in:
30
Insider trading? : exploring familial intra-generational borrowing and sharing
Tinson, Julie
;
Nuttall, Pete
- In:
The marketing review
7
(
2007
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10003501561
Saved in:
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