//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The SAGE handbook of marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
18
Marketingtheorie
18
Consumer behaviour
6
Geschichte
6
History
6
Konsumentenverhalten
6
Market research
3
Marktforschung
3
Economics department
2
Wirtschaftshochschule
2
Advertising
1
Criticism
1
Economic liberalism
1
Empirical method
1
Empirische Methode
1
Evolutionary organization theory
1
Evolutionäre Organisationstheorie
1
Globalisierung
1
Globalization
1
History of economic thought
1
Information technology
1
Informationstechnik
1
International
1
Kritik
1
Learning process
1
Lernprozess
1
Service-Dominant Logic
1
Service-dominant logic
1
Technischer Fortschritt
1
Technological change
1
Werbung
1
Wirtschaftsliberalismus
1
Ökonomische Ideengeschichte
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
18
Book section
18
Language
All
English
18
Author
All
Jones, D. G. Brian
2
McLean, Paula A.
2
Shaw, Eric H.
2
Araujo, Luis
1
Bagozzi, Richard P.
1
Belk, Russell W.
1
Bradshaw, Alan
1
Brown, Stephen
1
Cova, Bernard
1
Dalli, Daniele
1
Denegri-Knott, Janice
1
Dholakia, Nikhilesh
1
Firat, A. Fuat
1
Foxall, Gordon R.
1
Goodstein, Ronald Charles
1
Hackley, Christopher E.
1
Hirschman, Elizabeth Caldwell
1
Hogg, Margaret K.
1
Kassarjian, Harold H.
1
Kjellberg, Hans
1
Lusch, Robert F.
1
Maclaran, Pauline
1
Möller, K. E. Kristian
1
Pels, Jaqueline
1
Saren, Michael
1
Stewart, David W.
1
Tadajewski, Mark
1
Vargo, Stephen L.
1
Wensley, Robin
1
Zwick, Detlev
1
more ...
less ...
Published in...
All
The SAGE handbook of marketing theory
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
18
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
3
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
6
Critical marketing - marketing in critical condition
Firat, A. Fuat
;
Tadajewski, Mark
- In:
The SAGE handbook of marketing theory
,
(pp. 127-150)
.
2010
Persistent link: https://www.econbiz.de/10003923109
Saved in:
7
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
8
Shaping exchanges, performing markets: the study of market-ing practices
Araujo, Luis
;
Kjellberg, Hans
- In:
The SAGE handbook of marketing theory
,
(pp. 195-218)
.
2010
Persistent link: https://www.econbiz.de/10003923122
Saved in:
9
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
10
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
11
The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 244-265)
.
2010
Persistent link: https://www.econbiz.de/10003923132
Saved in:
12
Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen
- In:
The SAGE handbook of marketing theory
,
(pp. 266-280)
.
2010
Persistent link: https://www.econbiz.de/10003923136
Saved in:
13
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
14
Consumer behavior analysis
Foxall, Gordon R.
- In:
The SAGE handbook of marketing theory
,
(pp. 299-315)
.
2010
Persistent link: https://www.econbiz.de/10003923147
Saved in:
15
Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
Saved in:
16
The role of marketing in ancient and contemporary cultural evolution
Hirschman, Elizabeth Caldwell
- In:
The SAGE handbook of marketing theory
,
(pp. 443-456)
.
2010
Persistent link: https://www.econbiz.de/10003923199
Saved in:
17
The linking value in experiential marketing: acknowledging the role of working consumers
Cova, Bernard
;
Dalli, Daniele
- In:
The SAGE handbook of marketing theory
,
(pp. 476-493)
.
2010
Persistent link: https://www.econbiz.de/10003923201
Saved in:
18
Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->