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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Mode
24
Fashion
15
Consumer behaviour
9
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9
Brand management
7
Markenführung
7
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5
Luxusgüter
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Ko, Eunju
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
46
International journal of consumer studies
32
International journal of production economics
29
International journal of retail & distribution management
27
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
Cogent business & management
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
Psychology & marketing
12
The journal of product & brand management
12
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
International journal of production research
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Business history review
7
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ECONIS (ZBW)
24
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
4
Diagnostic analysis of US fashion brand's Bangladeshi outsourcing
Ul Hasan, H. M. Rakib
;
Noh, Mijeong
;
Randolph, Adah Ward
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10013177324
Saved in:
5
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
9
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
10
A decision model development for crowdsourcing in the fashion industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
11
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
12
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
13
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
14
Die Mode-Marke : zur Anwendbarkeit des Markenartikelkonzeptes in der Bekleidungsmode
Hermanns, Arnold
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
38
(
1992
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10001134141
Saved in:
15
Mode : soziales Phänomen u. Mittel d. Identitätsstrukturierung
Wald, Renate
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
31
(
1985
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10001012721
Saved in:
16
Moden : ihre wirtschaftliche und politische Nutzung
Wald, Renate
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
29
(
1983
)
3
,
pp. 308-320
Persistent link: https://www.econbiz.de/10002949037
Saved in:
17
Das Risiko der künstlichen Veralterung in der modernen Absatzwirtschaft
Bergler, Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
8
(
1962
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10001910525
Saved in:
18
Über den Absatz modeabhängiger Erzeugnisse der Textilwirtschaft
Bergler, Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
15
(
1969
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001910608
Saved in:
19
Mode und Werbung
Damrow, Harry
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
11
(
1965
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002042934
Saved in:
20
Die Mode als ein Phänomen der Gesellung
Hirmer, Marx-Peter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
13
(
1967
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10002849452
Saved in:
21
Der US-Lebensstil greift auf Europa über
Robinson, Dwight Edwards
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
16
(
1970
)
4
,
pp. 273-286
Persistent link: https://www.econbiz.de/10002702669
Saved in:
22
Der wirtschaftliche Aspekt der Mode
Robinson, Dwight Edwards
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
9
(
1963
)
4
,
pp. 312-335
Persistent link: https://www.econbiz.de/10002702703
Saved in:
23
Modisch oder modern? : ein Beitrag zur Verbrauchsforschung
Vershofen, Wilhelm
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
10
(
1964
)
2
,
pp. 85-90
Persistent link: https://www.econbiz.de/10002965202
Saved in:
24
Theorien der Mode aus soziologischer Sicht
Wiswede, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
17
(
1971
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10003026745
Saved in:
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