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subject:"Geschichte"
~subject:"Beziehungsmarketing"
~person:"Thurasamy Ramayah"
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Geschichte
Beziehungsmarketing
Consumer behaviour
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Betriebliche Wertschöpfung
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brand evidence
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Thurasamy Ramayah
Ko, Eunju
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Madhani, Pankaj M.
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Asian Academy of Management journal : AAMJ
1
Journal of Islamic marketing
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ECONIS (ZBW)
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Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
2
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
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