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Barwise, T. P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The reach of TV channels
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
International journal of research in marketing : IJRM ; …
1
(
1984
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10001869988
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