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type_genre:"Advisory report"
isPartOf:"Gabler Edition Wissenschaft"
~type_genre:"Case study"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
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Gabler Edition Wissenschaft
Entrepreneurship marketing : principles and practice of SME marketing
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
IFM-Materialien
9
International journal of management practice : IJMP
9
Journal of small business and enterprise development
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Cases on SMEs and open innovation : applications and investigations
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Untersuchungen des Rheinisch-Westfälischen Instituts für Wirtschaftsforschung
7
Göttinger handwerkswirtschaftliche Studien
5
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
SMEs and open innovation : global cases and initiatives
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Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
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Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Veröffentlichung des Seminars für Handwerkswesen an der Universität Göttingen, Forschungsinstitut im Deutschen Handwerksinstitut e.V.
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
IMADI.net-Projektbericht
3
Ifo-Dresden-Studien
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
26
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1
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
2
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
3
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
4
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
5
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
6
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
7
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
8
International entrepreneurship and SMEs
Ibeh, Kevin
;
Analogbei, Mathew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 273-284)
.
2011
Persistent link: https://www.econbiz.de/10008822519
Saved in:
9
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
10
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
Saved in:
11
SME retailing in the UK
Omar, Ogenyi
;
Fraser, Peter
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 211-229)
.
2011
Persistent link: https://www.econbiz.de/10008822525
Saved in:
12
Growing market strengths : management of innovation in high-growth SMEs
Lewrick, Michael
;
Omar, Maktoba
;
Williams, Robert L.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 196-210)
.
2011
Persistent link: https://www.econbiz.de/10008822536
Saved in:
13
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
14
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
15
The reality of distribution faced by SMEs : a UK perspective
Bamber, David
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 141-158)
.
2011
Persistent link: https://www.econbiz.de/10008822544
Saved in:
16
Pricing and pricing-related issues in SMEs
Koku, Paul Sergius
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 127-140)
.
2011
Persistent link: https://www.econbiz.de/10008822546
Saved in:
17
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
18
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
Saved in:
19
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
Saved in:
20
The role and relevance model of marketing in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
21
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
22
Marketing in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
Saved in:
23
Bürokratiekosten kleiner und mittlerer Unternehmen : Gutachten im Auftrag des Bundesministeriums für Wirtschaft und Arbeit
Kayser, Gunter
(
contributor
);
Clemens, Reinhard
(
contributor
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002153631
Saved in:
24
Internationalisierung kleiner und mittlerer Unternehmen : Kooperationsformen und Außenwirtschaftsförderung
Ernst, Dietmar
-
1999
Persistent link: https://www.econbiz.de/10001408544
Saved in:
25
Aufbau von Geschäftsbeziehungen
Werp, Rüdiger
-
1998
Persistent link: https://www.econbiz.de/10000975926
Saved in:
26
Controllinginstrumente für den Mittelstand
Legenhausen, Claas
-
1998
Persistent link: https://www.econbiz.de/10000990838
Saved in:
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