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type_genre:"Aufsatz im Buch"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
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Entrepreneurship marketing : principles and practice of SME marketing
Handbook of research on European business and entrepreneurship : towards a theory of internationalization
41
SMEs in East Asia in the aftermath of the Asian financial crisis : SMEs in a Global Economy Conference, 16 - 17 June 2000, Wollongong, Australia ; proceedings
35
Controlling für kleine und mittlere Unternehmen
34
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
34
Mittelstand hat Zukunft : Praxishandbuch für eine erfolgreiche Unternehmenspolitik
33
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
28
Modernisierung kleiner und mittlerer Unternehmen : ein ganzheitliches Konzept
27
Planung in kleinen und mittleren Unternehmen
27
Die Stars im Mittelstand : Führung und Umsetzung entscheiden
25
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
25
Umbruch der Welt : KMU vor Höhenflug oder Absturz? : will SMEs soar or crash?
25
Management-Instrumente in kleinen und mittleren Unternehmen
24
Mittelstand : Schlüsselakteur im deutschen Innovationssystem
23
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
22
Globalisierung und Wirtschaftswachstum mittelständischer Unternehmungen : XV. Betriebswirtschaftliche Tage zu Schwerin ; 27. und 28. Oktober 2005, Crowne Plaza Hotel Schwerin
21
Management-Kompetenz in kleinen und mittleren Unternehmen
21
Marketing in kleinen und mittleren Unternehmen
21
Strategien von kleinen und mittleren Unternehmen
21
Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008
20
Kleine und mittlere Unternehmen in neuen Märkten : Aufbruch und Wachstum
20
Unternehmungswandel und Zukunftsperspektiven im Mittelstand : XIII. Betriebswirtschaftliche Tage zu Schwerin ; 23. und 24. Oktober 2003, Crowne Plaza Hotel Schwerin
20
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
19
Integrating small and medium-sized enterprises in transformation countries into European trade flows and co-operation schemes : discussion papers ; Phare
19
Personalmanagement in kleinen und mittleren Unternehmen
19
Small business and entrepreneurship ; Vol. 4
19
Contemporary microenterprise : concepts and cases
18
Effective human resources management in small and medium enterprises : global perspectives
18
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
18
Nachhaltigkeit in kleinen und mittleren Unternehmen
18
Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
17
Competitiveness strategies for small states
17
Change in SMEs : towards a new European capitalism? ; [based on a conference of the Collaborative Research Center 580, German Research Association that took place at the Friedrich-Schiller-University of Jena in 2007]
16
New economy in kleinen und mittleren Unternehmen
16
Small and medium sized enterprises in East Asia : sectoral and regional dimensions
16
Small and medium-sized enterprises and the global economy
16
Finanzdienstleistungen für den Mittelstand
15
Global perspectives on small and medium enterprises and strategic information systems : international approaches
15
Handbook of research on small and medium enterprises in developing countries
15
Optimal management strategies in small and medium enterprises
15
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
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2
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
3
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
4
Religion and the SME
Linbridge, Andrew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 385-396)
.
2011
Persistent link: https://www.econbiz.de/10008822510
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5
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
6
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
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7
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
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8
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
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9
Franchising in entrepreneurship marketing
Pandya, Kaushik V.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 309-319)
.
2011
Persistent link: https://www.econbiz.de/10008822517
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10
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
11
International entrepreneurship and SMEs
Ibeh, Kevin
;
Analogbei, Mathew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 273-284)
.
2011
Persistent link: https://www.econbiz.de/10008822519
Saved in:
12
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
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13
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
Saved in:
14
SME retailing in the UK
Omar, Ogenyi
;
Fraser, Peter
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 211-229)
.
2011
Persistent link: https://www.econbiz.de/10008822525
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15
Growing market strengths : management of innovation in high-growth SMEs
Lewrick, Michael
;
Omar, Maktoba
;
Williams, Robert L.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 196-210)
.
2011
Persistent link: https://www.econbiz.de/10008822536
Saved in:
16
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
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17
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
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18
The reality of distribution faced by SMEs : a UK perspective
Bamber, David
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 141-158)
.
2011
Persistent link: https://www.econbiz.de/10008822544
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19
Pricing and pricing-related issues in SMEs
Koku, Paul Sergius
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 127-140)
.
2011
Persistent link: https://www.econbiz.de/10008822546
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20
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
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21
Entrepreneurship marketing research and SMEs
Rugimbana, Robert
;
Shambare, Richard
;
Shambare, Maria
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 96-107)
.
2011
Persistent link: https://www.econbiz.de/10008822548
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22
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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23
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
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24
The marketing concept and market orientation : evolving definitions of marketing
Mavondo, Felix
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 45-54)
.
2011
Persistent link: https://www.econbiz.de/10008822551
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25
The role and relevance model of marketing in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
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26
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
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27
Marketing in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
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