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1
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
2
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
3
Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.
;
Mukherjee, Debmalya
;
Perin, Marcelo …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
Saved in:
4
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
5
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
6
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
7
The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong
;
Patel, Pankaj
;
Xiang, Kexin
- In:
Journal of business research : JBR
110
(
2020
),
pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
Saved in:
8
The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
- In:
Journal of business research : JBR
113
(
2020
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
Saved in:
9
What can the university sector teach us about strategy? : support for strategy versus individual motivations to perform
Gellatly, Lauren
;
D'Alessandro, Steven
;
Carter, Leanne
- In:
Journal of business research : JBR
112
(
2020
),
pp. 320-330
Persistent link: https://www.econbiz.de/10012230598
Saved in:
10
The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak
- In:
Journal of business research : JBR
105
(
2019
),
pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
Saved in:
11
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
12
Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
Saved in:
13
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
14
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
15
Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob
;
Rowe, Katie
- In:
Journal of business research : JBR
79
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
Saved in:
16
Strategic orientations and performance : a configurational perspective
Deutscher, Franziska
;
Zapkau, Franziska
;
Schwens, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 849-861
Persistent link: https://www.econbiz.de/10011436304
Saved in:
17
Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.
;
Boso, Nathaniel
;
Story, Vicky M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
Saved in:
18
How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.
;
Fiss, Peer C.
;
Ingenbleek, Paul T. M.
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
Saved in:
19
A configurational approach in business model design
Kulins, Christopher
;
Leonardy, Hannes
;
Weber, Christiana
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
Saved in:
20
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
21
Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon
;
Shin, Sohyoun
;
Min, Sungwook
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Saved in:
22
Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang
;
Liu, Zhiying
;
Tan, Min
;
Pang, Jiangang
- In:
Management decision : MD
53
(
2015
)
6
,
pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961
Saved in:
23
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
24
The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe
;
Castiaux, Annick
;
Truong, Yann
; …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
Saved in:
25
Pollo Campero in the USA
Brenes, Esteban R.
;
Chattopadyay, Amitava
;
Ciravegna, …
- In:
Management decision : MD
52
(
2014
)
9
,
pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
Saved in:
26
Cause mapping of simple and complex marketing strategies
Chen, Shieh-liang
;
Liang, Hao-an
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2867-2876
Persistent link: https://www.econbiz.de/10010235299
Saved in:
27
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.
;
Coote, Leonhard V.
;
Riege, Andreas
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
Saved in:
28
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
29
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
30
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
31
Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia
;
Barroso Castro, Carmen
; …
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
Saved in:
32
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
33
Strategic market planning in a turbulent business environment
Silverblatt, Ronnie
;
Korgaonkar, Pradeep
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10003606940
Saved in:
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