Ghods, Mohammad Asgari - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 39, pp. 1-12
on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do … marketing, relationship marketing, and entrepreneurial marketing. The analysis of the review revealed that a social enterprise … can enjoy the elements of entrepreneurial marketing in four areas: first, in competing in the market; second, in its …