Writers’ are many but only few are most prominent and have immensely touched one’s heart with feelings of pain, pleasure, romance, hatred, aggression, welfare, security and everything happening around us. Urdu Literature is an ocean of beautiful expressions – this art has been bestowed to...

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...

When it’s about production then association between the machinery and efficiency is gauged. This investigation seeks the matter whether vertical integration (balanced integration) in an organization provides better results and profits. The focused industry was textile with a sample size of 30...

Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...

Pakistan is a moderate Islamic country, and Karachi its Financial Hub. The Islamic banking industry has seen an enormous growth in the past ten years in the space of Pakistan. This study is intended to observe the criteria of Islamic bank selection for the diversified consumers of Karachi,...

The personality traits which include physical appearance in particular always matter once an organization goes for hiring new entrants. The principal point of this study is to comprehend the relationship of a candidate's physical appearance, qualification, dressing style, attractive...

This paper constructs composite indices of globalization of 131 countries spread over the five continents and classified into World-I, World-II and World-III countries. KOF, the Business Cycle Research Institute in the Swiss Federal Institute of Technology, Zurich is the source of data used in...

Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

This paper uses mixed combinatorial-cum-real particle swarm method to obtain a heuristically optimal order in which the constituent variables can be arranged so as to yield some generalized maximum entropy synthetic indicators that represent the constituent variables in the best...

The paper is an attempt to evaluate the efficiency of Pena’s DP-2 method over a host of methods used to make composite indices. To undertake this exercise, variables and data used and methodology adopted in Human Development Report 2011 are employed along with nine other methodologies employed...