//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does sex sell? : Examining the...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
27,525
Konsumentenverhalten
27,442
Social Web
8,360
Social web
8,359
Online-Marketing
5,453
Electronic Commerce
5,450
Internet marketing
5,379
E-commerce
5,325
Relationship marketing
5,059
Beziehungsmarketing
5,056
Brand management
4,519
Markenführung
4,519
Online-Handel
3,848
Online retailing
3,847
Markenimage
3,634
Brand image
3,624
Advertising
3,365
Werbung
3,168
Customer satisfaction
3,086
Kundenzufriedenheit
3,081
Werbewirkung
2,749
Advertising effects
2,741
Dienstleistungsqualität
2,466
Service quality
2,466
Viral marketing
2,381
Virales Marketing
2,370
Theory
2,270
Theorie
2,267
Brand
2,171
Markenartikel
2,128
Einzelhandel
2,121
Retail trade
2,109
Emotion
1,833
Digitalisierung
1,526
Experiment
1,520
Social media
1,467
Digitization
1,454
Internet
1,433
Confidence
1,380
Vertrauen
1,376
more ...
less ...
Online availability
All
Undetermined
Free
30,607
Type of publication
All
Article
37,102
Book / Working Paper
4,761
Journal
27
Type of publication (narrower categories)
All
Article in journal
34,001
Aufsatz in Zeitschrift
34,001
Aufsatz im Buch
2,097
Book section
2,097
Graue Literatur
929
Non-commercial literature
929
Arbeitspapier
925
Working Paper
925
Aufsatzsammlung
510
Hochschulschrift
472
Conference paper
362
Konferenzbeitrag
362
Collection of articles of several authors
195
Sammelwerk
195
Konferenzschrift
125
Thesis
111
Case study
97
Fallstudie
97
Lehrbuch
89
Textbook
44
Amtsdruckschrift
31
Government document
31
Handbook
19
Handbuch
19
Ratgeber
18
Conference proceedings
16
Einführung
13
Guidebook
11
Systematic review
11
Übersichtsarbeit
11
Bibliografie
10
Bibliografie enthalten
8
Bibliography included
8
Festschrift
7
Fallstudiensammlung
6
Collection of articles written by one author
5
Interview
5
Sammlung
5
Wörterbuch
4
Glossar enthalten
3
more ...
less ...
Language
All
English
39,484
German
1,579
Undetermined
812
French
8
Spanish
8
Russian
5
Italian
2
Polish
1
more ...
less ...
Author
All
Han, Heesup
84
Dwivedi, Yogesh Kumar
69
Mattila, Anna S.
65
Septianto, Felix
60
Paul, Justin
59
Loureiro, Sandra Maria Correia
56
Thaichon, Park
51
Rana, Nripendra P.
49
Heinemann, Gerrit
44
Kreutzer, Ralf T.
44
Law, Chun Hung Roberts
44
Eisend, Martin
41
Hollebeek, Linda D.
40
Kim, Jungkeun
40
Belk, Russell W.
39
Dhir, Amandeep
38
Ko, Eunju
38
Phau, Ian
38
Martínez-López, Francisco J.
37
Vrontis, Demetris
37
Grewal, Dhruv
35
Pelsmacker, Patrick de
35
Kim, Seongseop
34
Lusk, Jayson L.
34
Taylor, Charles Raymond
33
Kumar, Vikas
32
Balaji, M. S.
31
Dens, Nathalie
31
Wong, IpKin Anthony
31
Wu, Luorong
31
Hudders, Liselot
30
Japutra, Arnold
30
Nayga, Rodolfo M.
30
Quach, Sara
30
Campbell, Colin L.
29
Prashar, Sanjeev
29
Rahman, Zillur
29
Park, Jungkun
28
Verhoef, Peter C.
28
Yoon, Sukki
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
311
IGI Global
282
National Bureau of Economic Research
91
OECD
82
Organisation for Economic Co-operation and Development
42
World Bank Group
36
Edward Elgar Publishing
32
C.E.P.R. Discussion Papers
31
International Energy Agency
31
Springer Gabler <Firma>
22
Springer-Verlag GmbH
19
Springer International Publishing
17
Peter Lang GmbH
12
NetLibrary, Inc
10
World Bank
10
Technische Universität Braunschweig
8
Information Resources Management Association
5
Deutscher Dialogmarketing Verband
4
International Finance Corporation
4
Taylor and Francis
4
World Trade Organization
4
De Gruyter Oldenbourg
3
Helmut-Schmidt-Universität
3
Kassel University Press GmbH
3
Nomos Verlagsgesellschaft
3
SRH Fernhochschule
3
Taylor and Francis.
3
Berkeley Electronic Press
2
City of London (England) / Corporation
2
Conference on Postal and Delivery Economics <28., 2020, Online>
2
Economic Research Institute for ASEAN and East Asia
2
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
2
Ernst-Moritz-Arndt-Universität Greifswald
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Haufe-Lexware GmbH & Co. KG
2
Healthcare Information and Management Systems Society
2
Karlsruher Institut für Technologie
2
Palgrave Macmillan <Firma>
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Technische Universität Berlin / Universitätsbibliothek
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1,733
Journal of retailing and consumer services
1,645
SpringerLink / Bücher
815
International journal of hospitality management
589
Technological forecasting & social change : an international journal
456
Management science : journal of the Institute for Operations Research and the Management Sciences
340
International journal of consumer studies
336
Tourism management : research, policies, practice
320
Springer eBook Collection
318
Asia Pacific journal of marketing and logistics
304
Psychology & marketing
304
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
299
International journal of advertising : the review of marketing communications
281
Journal of marketing communications
277
Industrial marketing management : the international journal for industrial and high-tech firms
256
Journal of travel and tourism marketing
253
The journal of product & brand management
246
Working paper / National Bureau of Economic Research, Inc.
243
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
234
International journal of contemporary hospitality management
232
Journal of advertising research
232
Discussion papers / CEPR
230
Discussion paper / Centre for Economic Policy Research
224
Electronic commerce research
222
Information systems research : ISR
216
European journal of operational research : EJOR
214
The journal of brand management : an international journal
206
Journal of promotion management : innovations in planning and applied research
205
Journal of international consumer marketing
201
Journal of Islamic marketing
196
Journal of retailing
195
Journal of hospitality marketing & management
190
Journal of marketing management : JMM ; journal of the Academy of Marketing
183
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
178
Journal of the Academy of Marketing Science
173
Journal of marketing
172
Marketing intelligence & planning
168
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Journal of internet commerce
166
Marketing letters : a journal of research in marketing
166
more ...
less ...
Source
All
ECONIS (ZBW)
40,807
RePEc
812
Other ZBW resources
254
USB Cologne (EcoSocSci)
13
BASE
3
OLC EcoSci
1
Showing
1
-
10
of
41,890
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Advertising
content and consumer engagement on social media : evidence from
Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of
facebook
users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
6
Advertising
content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
Digital consumer engagement : examining the impact of native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
When is brand content shared on
Facebook
? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
9
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
10
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->