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Consumer behaviour
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Homburg, Christian
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Kuester, Sabine
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Stahl, Florian
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Universität Mannheim
National Bureau of Economic Research
814
Springer Fachmedien Wiesbaden
397
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
105
OECD
84
International Monetary Fund
76
Verlag Dr. Kovač
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
64
IGI Global
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London School of Economics and Political Science
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Nomos Verlagsgesellschaft
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Haufe-Lexware GmbH & Co. KG
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Basel Committee on Banking Supervision
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European Association of Agricultural Economists - EAAE
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Federal Reserve Bank of Chicago
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Verlag Franz Vahlen
25
Weltbank
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European Society for Opinion and Marketing Research
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
24
Friedrich-Schiller-Universität Jena
24
Europäische Zentralbank
23
HAL
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
23
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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4
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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5
Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
Zieren, Sabrina
-
2018
Persistent link: https://www.econbiz.de/10012014851
Saved in:
6
Essays in empirical asset pricing and investments
Zimmermann, Lukas
-
2020
Persistent link: https://www.econbiz.de/10012518913
Saved in:
7
Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
-
2021
Persistent link: https://www.econbiz.de/10012619272
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8
Lohnungleichheit und
Kundenzufriedenheit
: eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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9
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
Saved in:
10
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
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