Narrow search
Showing 1 - 10 of 15
Cover Image
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Cover Image
International diversity of authorship in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Cover Image
Editorial: international and methodological diversity in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Cover Image
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Cover Image
Time heals many wounds : explaining the immediate and delayed effects of message sidedness
Küster-Rohde, Franziska; Eisend, Martin - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 664-681
Persistent link: https://www.econbiz.de/10011585284
Cover Image
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011687806
Cover Image
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Cover Image
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana> - 2017
Persistent link: https://www.econbiz.de/10011799637
Cover Image
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin; Langner, Tobias - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Cover Image
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888
Persistent link: https://www.econbiz.de/10009426409